Website speed optimization tips -
Because everyone else is doing it, to start with. And she was right! The entire focus should lie on treating the two entities — mobile and desktop — separately, at least from a website design standpoint. Without this strategy, mobile user experience in accessing desktop versions of websites is usually compromised in terms of page load times, usability and functionality.
Compromising these core aspects of mobile websites can force online businesses into facing the obvious negative implications including:. These consequences negate the following primary objectives of reaching customers via mobile internet:.
Desktop and mobile differ in technology resources, form factor and user interface — all aspects governing website performance optimization implementations. Without optimizing mobile websites separately to deliver the best mobile website performance, several website KPIs degrade and negatively impact mobile user-experience.
And since mobile technologies give users the ability to search the web on-the-go, while standing, walking or even lying comfortably on the couch, the hunger to feel in control of website operations drives user expectations beyond conventional standards applicable only in the desktop arena. The ability to deliver mobile website content within this short attention span of around 2 seconds makes all the difference in winning customer loyalty and long-term business relationship with mobile internet users.
Considering the high volume of internet traffic using mobile devices for ecommerce purchases, high-performing mobile websites is an evident priority for ecommerce organizations.
A recent research study reveals ecommerce businesses could miss out on millions of mobile shoppers with the potential aggregate revenue per conversion of mobile shoppers averaging around 80 percent of the same among desktop users purchasing online.
The conversion rate among small ecommerce businesses operating on low-performance mobile websites is typically 0. Tablet users, on the other hand, spend 20 percent more than desktop users. By capturing this audience, online businesses making inroads into the mobile internet marketing segment can expect high revenue streams that could potentially replace desktop audience one day — although that day currently seems to be a bit too far into the future.
Nevertheless, the demand to satisfy the needs of mobile users will continue to rise exponentially. Search Engine Optimization of mobile websites is now a separate trade — and so is mobile website speed optimization, which constitutes of:.
By addressing these issues, micro-sites in the mobile internet sector can hope to compete with their larger counterparts enjoying up to 1. For ecommerce merchants, however, 5 seconds of page load time is perhaps sufficient to put visitors off toward a faster alternative.
And in the retail segment, some websites load as fast as Google — page load times as low as 1 second! Strikingly fast, perhaps a bit Google-like focus on page speed and website responsiveness.
That, however, is the average page load time of 16 of the top multichannel retailers reaping the rewards of an insanely-fast mobile website and thereby yielding multi-billion dollar revenue figures from mobile customers. For those uber-geeks taking mobile Web development matters into their own hands, the non-profit World Wide Web Consortium W3C provides a handful of best practices here and here.
And for business owners employing Web developers to design highly responsive and speed-optimized mobile websites here are 60 Awesome Web Development Tools that may help you , the improvements should be sought in the following three ingredients of mobile website anatomy:.
Customers appreciate fast responding websites and ultra-low page load times. Mobile technology and the innovation coming along with increasing reliance on smartphones and tablets are showing no signs of slowing down. Top online retailers understand the need to deliver website content efficiently from Web servers to the tiny real estate of mobile screens.
Getting it right with thoroughly designed websites dedicated to mobile platforms enables customers to make quick and educated purchase decisions that ultimately create never-ending revenue streams for online businesses. And if you still plan to overlook mobile website performance, you might want to reconsider the opportunities and success otherwise achievable mostly with a dedicated, speed-optimized mobile website.
O nline marketplaces — like battlegrounds of the ancient Greeks — are high-stake competitive platforms where only the most diligent survive. And as with all high-stakes battles, human factors decision errors, blunders, and ignorance contribute significantly toward the outcome of online business competitions.
Yet, online businesses and webmasters responsible for maintaining high-performance and fully-optimized websites tend to overlook crucial web design elements that cripple site load times. And the consequences are usually as hazardous as the Trojan Horse penetrating through fortified defenses and taking full control over the City of Troy, despite the size and dominion of the Trojan Army.
Competition for online business success is just as intense if only a bit less violent. The fight for customer attention boils down to delivering the requested content most efficiently and accurately, irrespective of the company size and past laurels.
And just like human blunders and ignorance dictating the outcome of the Trojan War, common mistakes killing website performance tend to determine the outcome of online business competition — fastest to the finish line wins the race!
The aptly named Gap of Death, the interval between expected page load time of under 2 seconds and average site load time of 5 seconds expands or contracts due to surprisingly neglected website optimization tactics and business decisions. Contrary to the popular sentiment, speed optimization is ideally implemented across all stages of website development, and not just after building the entire site, which is only when website owners realize the need to push for website performance optimization.
Final tweaks and speed optimization add-ons implemented after developing websites does improve page speed though, bringing down the load time to at least reach the Gap of Death. But even within this performance zone, conversion rates go down by 7 percent for each second of delay after the expected page load time of 2 seconds.
On the other hand, website owners wary of speed optimization tactics can aim for higher website performance by avoiding the following deadly mistakes as well:. The mistake of opting for a mediocre Web hosting service can live forever.
With over 1. Global availability of a vast array of hosting options is pushing businesses and hobbyists to establish their presence in the cyber world. The demand for cost-effective web hosting services is rising exponentially, and hosting providers are more than willing to compromise service quality in accumulating market share with low-cost tiers.
Mediocre web hosts selling cost-effective services continue to maximize profitability by hosting thousands of websites on single instances of bloated Apache stacks. Un-optimized servers running thousands of public websites on a single server stack is particularly harmful to ecommerce websites characterized by uncontrollable web traffic spikes, multimedia content and large website files.
Attractive website performance is critical to the success of ecommerce businesses since websites taking more than 3 seconds to load immediately lose 40 percent of the traffic.
Perhaps then, investing time and money in pursuing the highest quality web hosting services is key to maintaining high-performance websites generating vast revenue streams by attracting visitor attention efficiently and accurately. Website speed optimization is an ongoing and evolving process and goes well beyond subscribing to the best web hosting services in the world.
Some business decisions intended to maximize revenue by altering website design and features adversely affect website performance by stealing size-able chunks from the bandwidth allotted to each individual visitor.
Additional features and functionality always pleases website owners and developers. Widgets and plugins enable convenient changes to existing websites along with a slight burden on website performance. On a clients site, we saw that it added KB to the overall page weight, which is not good!
Keeping add-ons limited to a bare minimum is essential to maintaining optimum website performance — even plugins installed to the same website core compete in delivering the quickest response to browser requests, ultimately draining bandwidth. Sometimes the quality and functionality of plugins installed matters far more than the number itself.
Plugins that query large streams of data to perform complex operations should do this off-server, and not within website hosting environments such as WordPress. Tempting as it may seem, selling too much real estate to third-party advertisers drastically degrades website performance.
Too many ads or slow loading ads drive bounce rates and negatively impact online marketability. The financial losses that come with high bounce rates outweigh the monetary benefits of handing over vast website spaces to advertisers.
External services typically bring with them two problems. One is brought about by sheer volume, the other has to do with waiting until they load. According to one research study , the cost of generating revenue with a banner advertisement is almost 33 percent of additional latency.
Intrusive pop-up ads further aggravate visitors into abandoning websites at even higher rates. Affiliate code, even just those few additional lines of script take up valuable memory space on the hosting environment and require additional processing cycles in delivering the content to end-users.
Nevertheless, online advertisement is the primary source of income for many online businesses think Google and Facebook! Tempting website design themes and multimedia content are head turners for online traffic.
That is if the content even reaches the eyes of impatient visitors fast enough. High-quality images and videos large pixels, large file size take longer in downloading onto requesting browsers, whereas low quality, lightweight graphics barely capture user attention despite their lower load times.
However, graphics intensive content is not always the deciding factor in driving conversions and sales. This is especially true for ecommerce websites that must contain fast-loading product images and videos describing the value of products, and not necessarily their visual beauty.
Compatibility issues also affect multimedia and application performance for certain browsers and geographic locations. Take Google Chrome and Shockwave Flash as an example. The two rarely play nice to each other.
Similarly, government restrictions can also prevent specific multimedia content from reaching local visitors. Websites with non-functional multimedia content take excessive client-server communication cycles to reach requesting browsers, ultimately deteriorating website performance.
It is, however, up to website owners to ensure streamlined serviceability across all browser platforms, device form factors and geographic locations as government policies and browser compatibility potentially changes over time, and most often, unpredictability as well.
Fast loading and fully functional multimedia content is necessary for ecommerce merchants to keep hold of website visitors. Every second of delay in page load time leads to frustrated visitors abandoning slow websites, and drawing along 7 percent loss in conversion rates , 11 percent fewer page views and 16 percent decrease in customer satisfaction.
Sign up forms and analytics code add only a few lines to website core files. But when too many single-lines of code take space on the website back-end, web content assets and plugins with lengthy code end up competing for tiny memory spaces in short processing cycles.
As a result, the popular physics phenomenon of non-linearity kicks in, and each component performs unpredictably, usually consuming more processing cycles than expected. From the perspective of end users, excessive services are often unnecessary or at most, considered secondary to the actual content portrayed by the website.
Many websites host more than 80 assets images, plugins, add-ons and other multimedia content , and all of this content is not necessarily delivered to requesting browsers as per user preferences.
Additional investments in developing media-rich websites ultimately backfire when the information actually requested to reach end-users is held by irrelevant sign-up forms, analytics code and other content adding unnecessary weight to the website. Global smartphone subscription is expected to surpass the 2.
The competition to capture the attention of mobile users is even more intense due to slow loading mobile websites and lower visitor patience levels. And on average, 3 in 4 people will abandon a mobile website if it takes any longer than 5 seconds to load, whereas an average mobile takes even longer periods of seconds to load.
Excessive delays in mobile page load time occur mostly when websites are not specifically optimized and designed to deliver high performance on a mobile device interface.
Even with dedicated smartphone-optimized pages, mobile users are not always redirected to the intended mobile-versions of desktop website pages requested from mobile browsers. Redirects are instructions that send users seeking one website URL to another one that supposedly contains the exact information requested by users.
Redirects are most effective for mobile users searching for desktop versions of website pages that must be mapped well to equivalent mobile versions in delivering the best mobile website experience. Doing so inaccurately keeps users from switching between unwanted website files until they reach the right one.
This causes unnecessary delays in loading the information actually sought by end-users. Website owners are eventually responsible for losing competitive advantages in the mobile space when the mobile web traffic is simply redirected toward irrelevant desktop website version, instead of delivering a speed-optimized mobile solution for mobile visitors.
Websites not speed-optimized for mobile devices suffer from common issues hampering mobile user experience. Issues such as faulty redirects, unplayable videos, bloated images and graphics, irrelevant cross-linking and unnecessary assets delivered to mobile visitors degrade website performance and ultimately drive bounce rates.
Only 10 percent of the waiting period is defined by the HTML response to browser requests, and the remaining 90 percent of the delay is caused in rendering pages, parsing HTML, executing code scripts and retrieving embedded assets.
Website performance overhaul with optimization tools and script tweaks can scrape off sizeable chunks from page load times, but perhaps not as effectively as developing a speed optimized website from scratch. And the latter is more of a marketing strategy, a business decision and slight awareness in avoiding the most common mistakes that can potentially ruin online businesses by killing website performance.
W eb traffic and search engine ranking is primarily a vanity metric for website performance. Important as they are, neither is more indicative of online business success than sales figures and conversion rates. Putting things into perspective, ecommerce websites with almost zero percent bounce rate, 15 percent conversion rates and 10, unique website visitors from low search engine rankings fare far better than high ranking sites enjoying , unique visits with only 0.
The debate of conversion rate optimization can carry on for encyclopedic lengths, and implementing business best-practices on Frankensteinish websites can take tons of investments with efforts of patient execution spanning across months before any significant conversion rate improvement is yielded.
Online businesses focusing on improving website performance experience immediate results in the form of higher conversion rates and sky-rocketing sales. Page speed, in particular, fills the void in enhancing marketability by improving website user experience to keep impatient online customers engaged and satisfied.
The staggering statistics are as follows:. These statistics only describe how page speed impacts business success in the competitive cyberspace. The pursuit for speed optimized website begins with identifying critical front-end issues most apparent under standard website performance testing processes.
Before the exploration for page speed bumps begins, understanding the behavior of the most impactful website speed performance indicators helps to accurately identify performance loopholes in websites.
Downloading tons of memory hogging website content within milliseconds of initiating browser requests is not entirely possible without a thorough revamp and speed optimization of slow websites. In many cases, visitors only seek the primary information in the form of content or product information portrayed by Web pages.
Add a lot of complementary graphics and website features, and page rendering times rise beyond measure. Keeping the initial page speed high keeps visitors engaged even when the entire website content including bulky graphics take ages to render completely.
Monitoring high initial page speed by tracking parameters such as Time to First Byte TTFB or performing ping requests from website servers accurately describe initial page load times and page speed statistics.
If these take too long, work needs to be done at the back-end in the form of server-side and website core optimization. Monitoring the time consumed in rendering entire page content onto requesting browsers is an integral element of end-user website experience testing.
This information drives strategic IT decisions in deploying and optimizing hardware infrastructure to maximize website performance. Regularly monitoring this performance indicator enables website owners to realize how the website performs as it scales in terms of size and content type.
With this information, webmasters can cache static content in separate locations such as Content Delivery Network CDN while maintaining dedicated back-end servers to efficiently deliver dynamically-loaded content.
One of the perks of operating an online business is the ever-expanding global market reach. But this reach is not always equally efficient — and hence effective — across the globe due to the very factors that limit client-server communication.
Government policies, bandwidth and technology limitations prevent optimum website performance around the world, so website speed and availability tests should be conducted across disparate locations to determine global website performance results impacting world-wide business reach.
Website performance varies with fluctuations in web traffic. Hosting servers handling the normal load at peak performance may lose page speed under excessive loads. Conducting stress tests, ramp tests, load tests and other performance tests on websites creates an accurate picture of how much web traffic the website can handle before losing performance or going down altogether.
Shared hosting providers running thousands of websites on single Apache servers fail to deliver high performance even when the website is well-designed with a clean and speed-optimized code.
Performance issues intensify during peak load times when insufficient server computing power fails to process website download requests efficiently.
Monitoring server CPU load enables hosting companies and IT staff running locally hosted websites to keep a check on back-end hardware capabilities in handling unpredictable web traffic deluge. Database performance is critical for websites maintaining dynamic content pulled from back-end databases.
A mechanism should be in place to detect and alert for inaccuracies in data transmission. Keeping an eye on free disk space on servers hosting websites locally helps avoid errors and data losses that lead to broken links and eventually degrade website performance.
Website owners can leverage an array of free and premium website performance testing services to analyze web pages and generate tailored solutions to fill the deepest of performance loopholes hampering page speed. Page speed testing tools powered by search engine giant Google , website monitoring specialists Pingdom and GTMetrix yield valuable insights into website performance indicators for free, and programmatically generate scores and suggestions to educate non-geeky website owners.
Check out these in-depth guides to help you get started. These tools use a bunch of browsers to load websites and replicate end-user website experience across disparate geographic locations.
Performance bottlenecks are monitored across various elements of the web page under scrutiny including file size, load time, response time and requests pertaining to various website parts JavaScript, CSS files, HTML, images, etc. The tools generate performance scores based on a set of rules developed in the context of Web page performance and user priorities.
The principles include resource caching, client-server round-trip times, data download and upload size, and a host of rules impacting end-user website experience in terms of page speed.
Suggestions are generated in anticipation of page speed improvements that should occur by implementing appropriate performance optimization rules. For example, if a large image file is served uncompressed, monitoring tools would recommend implementation of various measures to compress the bulky file.
Such issues otherwise go unnoticed due to human errors or plain ignorance, neither of which can be completely eliminated. At the same time, page speed monitoring tools would at least empower website owners to identify the issues and take appropriate steps in eradicating hidden website performance bottlenecks.
The following test was conducted using the free Pingdom website speed test tool. Visit Pingdom and conduct the test selecting various geographic locations according to the options provided, and compare the end-results.
Enter your website and hit the Test Now button. It will then return a summary of your site, including a performance grade, a total load time, the total page size, and the number of requests you have on your website. The performance insights section of the Pingdom speed test tool is very helpful.
These are all based on the Google PageSpeed Insight rules. Generally, if you improve these on your site, you should see a decrease in your overall load times.
The tool lists all downloaded files in a waterfall chart form, sorting it in terms of load order, load time, size, type or URL. Analyze the performance of each file download by reading results against the key chart provided within the tool:.
The tool helps to identify the next-best actions for website speed optimization tactics. Performance ratings and test results are therefore bound to be different, and no single tool identifies every single performance bottleneck in website designs.
It is however recommended that you stick with one tool as you make improvements to better monitor your progress. However, testing across multiple tools, analyzing different website design elements and comparing multiple test results provides reasonable insights for online business owners to devise speed optimization strategies for their websites.
D eveloping a great website takes great work. Leading online businesses leverage industry-proven experience, supernatural web development skills and a killer web hosting service to develop websites boasting top-notch performance figures and user experience. But for those who miss this starting point in their pursuit of speed-optimized websites, employing a minimalistic approach in executing simple DIY page speed optimization tactics works almost well enough to patch slow websites.
The knowledge of investing in the right set of website speed optimization solutions and services, website management and perhaps downright coding trickery is essential to yield maximum website performance. Strategic business decisions based on this knowledge contribute directly toward enhancing website performance that in turn, lead to better online sales, leads, conversions and ultimately business success.
Optimization is the buzzword of success in the cyber world. Cyberspace, like the real physical world of planets, stars and galaxies is itself in flux — a state of continuous change and evolution.
In fact, change is the only consistent process across both the real and the cyber world. Survival in these spaces depends on how well the inhabitants can adapt to varying resources and environmental circumstances.
Online business owners and webmasters adapt their websites to maintain optimal results under the consistent impression of change by improvising and optimizing key elements of website design that make or break page speed. As a general rule of thumb, larger files take longer to download than smaller files.
Web page download time, also known as the Page Load Time depends on the total size of content assets being downloaded from hosting servers to the requesting browser.
High-quality bulky images are the largest contributors to web page size, degrading page speed and agitating visitors eagerly waiting for the web page to load. The following image optimization best-practices go a long way in reducing the negative impact of images on website speed:.
Leverage image optimization plugins such as Imagify , Optimus WordPress Image Optimizer , WP Smush , TinyPNG. And for more tips check out our in-depth image optimization guide. Not so long ago, 30 KB was considered as the ideal web page size.
And that included images, content, graphics, and code making the entire page. The popularity of CSS and JavaScript ripped apart the ceiling of 30 KB page size in delivering enriched website user experience. Yet, modern websites coded in CSS are better at downloading content from hosting servers to requesting browsers efficiently and accurately.
The following best practices ensure a speed-optimized CSS delivery:. Tools such as Autoptimize , WP Rocket , Cache Enabler , CloudFlare CDN , and W3 Total Cache are some of the most popular tools available for minifying JavaScript and CSS. If you are a Kinsta customer you can take advantage of the code minification feature that is built directly into the MyKinsta dashboard.
This allows customers to quickly and easily enable automatic CSS and JavaScript minification with a simple click. Reducing the number of client-server requests in delivering website content to Web browsers is an integral part of website speed optimization. Webmasters can achieve this by not making too many folks with CSS, HTML and JavaScript requests.
That is to say, optimize, minify and squish all unnecessary and compressible code lines. Minification is particularly important for inline JavaScript and external files not cached.
Google recommends minifying all JavaScript files over bytes of size, and a shaving off a minimum of 25 bytes to produce any noticeable difference toward page load time. A rigorous approach toward designing speed optimized website would incorporate a strong intent on eliminating unnecessary bytes from the code.
Utilizing all the coding space available, deleting extra spaces, indentation and line spaces while maintaining readability of the code reduces the overall size of website core and front-end files. And for websites already developed without this strategy in perspective, combining multiple server requests for HTML, JavaScript, and CSS into single ones effectively slashes sizeable chunks from page load times.
Monitoring page load performance changes in response to implementing each minification process individually ensure that only the unnecessary code and spaces are deleted. Minification of CSS, JavaScript, and HTML share common benefits: reduced network latency, fewer HTML requests, enhanced compression, faster browser downloading and execution, ultimately boosting page speed and yielding higher scores on website speed measuring tools.
Additional website functionality with plugins comes at a price: performance degradation. Unfortunately, webmasters deploy a myriad of plugins to add attractive but often unnecessary features such as gravatar, profile tools, website stats and font tools — some even use 10 different plugins for social media integration.
The only benefit here is successfully avoiding manual coding. Many popular websites carry as much as 80 plugins. Yet, the number is not entirely a concern if the installed plugins are developed well to avoid complex actions and expensive server processing.
If the answer to all these questions is YES , your reaction to the plugin in question should be a huge NO! A lot of WordPress experts recommend not using too many plugins.
But many well-performing websites host over 80 plugins, until they install one low-quality plugin that adds half a second to page load time. Similarly, using 10 plugins for simple and unique tasks is much better than deploying one plugin to perform all of the complex tasks by itself.
Exceptions include high-quality SEO plugins by credible developers, such asYoast SEO , All In One SEO Pack free WordPress SEO plugins and the likes. Revision management is one of the perks that WordPress has to offer.
The CMS automatically keeps track of the content created on the CMS and makes all of it available for future changes. To the server, this costs unnecessary processing through additional database entries not actually required in the first place.
Controlling the number of revisions stored relieves the website core of useless burden. Check out our in-depth guide on how to optimize WordPress revisions for faster performance.
This database gets crowded over time, not only with unnecessary content and post revisions, but also with garbage data.
Database optimization revolves around getting rid of garbage data and useless content from cluttered databases, shrinking them in size and making it easier for website hosting servers to fetch requested content efficiently, within minimum processing cycles. This can also involve ensuring that you are using InnoDB for your MySQL database tables, as opposed to MyISAM.
Learn how to convert myISAM to InnoDB. Especially on older and large sites, this can be the culprit for slow query times on your site due to autoloaded data that is left behind from third-party plugins and themes. Change as appropriate. Compression According to Google , every day the cyber world sees 99 years of human years wasted due to uncompressed Web content.
And although most of the latest Web browsers support content compression capabilities, not every website delivers compressed contents. Visitors to these bandwidth-hogging websites experience insanely slow interactions with Web pages.
Primary reasons for this unfavorable and mostly unintentional website behavior include misconfigured hosting servers, Web proxies, old or buggy browsers and antivirus software. Uncompressed content hurts bandwidth-constrained users receiving the Web content in agonizingly lengthy page load times.
Server: On it! Browser: Ouch! Okay, client-server communication is perhaps a bit more formal and less dramatic than the above narrative. Most of the problem lies in the way client-server communication goes in the HTML world. HTML files making almost the entire Web content includes several redundant code instances.
Google recommends the following compression tactics to deliver website content efficiently:. Not following the above recommendations actually increases file size and page load times due to the overhead of compression and decompression.
Developers crave simplicity in website design code. Website code easier to create, read and maintain leads to efficient website development processes. This includes using the available code functions frequently to cut short extensive coding for specific website functionality.
However, adding too many extraneous loops and unnecessary code lines increases page rendering times by a few milliseconds. Influx a torrent of website traffic, and the milliseconds compound to plunge page speed well below acceptable standards.
Webmasters can reduce these response times by delivering cached copies of the requested content instead of rendering it repeatedly in response to every single user request that pings their server.
Web cache is the mechanism of temporarily storing copies of web content to satisfy subsequent user requests from the cache database when specific conditions are met.
This process reduces the number of client-server round trips taken in delivering static website content to requesting browsers. Website owners can enable caching with the following add-ons and configurations when hosting service providers do not provide server-side caching:.
Along with static cacheable content, websites also host dynamic information containing unique attributes changing regularly for every end-user. This is the art of caching smaller elements of non-cacheable dynamic website content.
These time-and-resource consuming processes are circumvented by delivering the desired output stored as a cached copy. Fragment caching stores the output of some code blocks that remain unchanged across varied versions of the dynamic content.
When the code runs and reaches the code block cached for a predetermined time, the server queries and delivers the cached output of this code instead of executing it repeatedly until the time limit reaches.
The end result is a cache-optimized website content for maximum page speed even for ecommerce and membership-based websites handling intensely dynamic content. Kinsta actually provides four different types of caching , all of which are all automatically done at the software or server-level.
So there is no need to mess with third-party plugins. CDN is an extension of cache optimization designed to supercharge website performance aimed specifically at globally dispersed web traffic. CDNs consist of a network of servers hosting cached copies of web pages.
Internet visitors requesting this information are directed to the nearest server within this network based on their geographic location. Traditional benefits of CDN including performance boost, high availability, and page rank collectively lift business bottom line.
Check out all the reasons why you should be using a CDN. WordPress essentially democratized the web by empowering citizens of the cyberworld to create their own blogs and launch products and services online with minimal investments.
In general, website owners leverage one of the following hosting services to keep their websites up and running:. Among these, employing managed WordPress hosting for end-to-end website development and management services is the most cost-effective and productive option for maintaining an ultra-high performance website.
Features of managed hosting services impacting page speed and website performance include:. With the release of PHP 7 came huge performance gains!
So big in fact, that it should be a priority over a lot of the small optimizations you might play around with on your WordPress site.
The following benchmarks demonstrate significant performance improvements with PHP 7 over its previous iterations. PHP 7 allows the system to execute twice as many requests per second in comparison with the PHP 5.
We also ran our own PHP benchmarks. And similarly to the benchmarks above, we saw that PHP 7. PHP 7. The performance gap between PHP 5. PHP 8. Congratulations and thanks for reading it. We hope you found at least a couple of great bits of advice that you can act upon now!
At Kinsta, we provide the fastest WordPress hosting services and with our infrastructure you can rest assured that all the server-side optimizations are taken care of. Last, but not least, if you found our guide helpful please share it with your friends and followers!
This is a great post Mark, Page speed is an important point if you want your website rank higher. Well written Mark. All these performance tips are right on the way of a faster web app. Another room for improvement is to avoid CSS expressions.
Thanks for sharing informative informative article. Lot of of stuff is here with lot of information about every subject. Long but great article Mark : You can also seed up your website by inlining the above the fold css.
Its easy to generate it using tools like the one from sitelocity. com Do you know a better one? Nice post, but i am very lazy to do it myself : I give this job speedupgency company and now my site loading speed is 2. your website is amazing and your articles that you post is very informative.
I always see your website and always get new interesting information. Thanks for it. The speed of compression must be faster than the time taken in delivering the content uncompressed. Hey Leonardo, Those GZIP ranges are what Google used to recommend. We appreciate you checking. Thank you for the article.
Do I need to specify the lowest network speed we are global site to make sure the website performs well in majority of cases?
Where can I get some examples of network speed in various geographies? Hey MJ! I have a potentially stupid question because I think I know the answer. The client wanting their images will not mind waiting for their page to load as it would be expected, but the rest of the users will need a fast loading site.
Any way around this? The only person that would really be impacted by it is the person loading it. You can see how many times this post has been shared, that tells you how much helpful this article is. Keep updating the users. Thank you!
For any internet site, the loading time is a major factor in developing now. One point I want to tell you that after I moved to Genesis or magazine framework, my blog loading speed has decreased by over 2. About the images, not so many users are well aware of Photoshop, so for the alternative to optimize graphics there are lots of websites to help you to compress image size that matter greatly on the entire size of your HTML page rendering on the user side.
Also, I switched to a dedicated server and the faster CDN Content Delivery Network that not only work for WordPress for the Blogger as well. The use of CDN and can cause a significant difference in site loading time. I used to make changes to HTML and keep an eye on site loading. A dedicated hosting including regular tweaking can make a difference.
Great Post! It worked for me and I have shared this one on my social media handles. The author has explained in clear terms how the product pages should be optimized. If you're not using WordPress as your CMS , you might want to try with tinypng.
Too many redirects on your website can really hurt loading times. Every time a page redirects somewhere else , it prolongs the HTTP request and response process. Of course, in some cases redirects may be necessary, such as when you're moving to a new domain.
However, eliminating unnecessary redirects on your site can result in significantly lower page loading times. There are a few different ways to reduce redirects in WordPress. One is to avoid creating unnecessary ones when building internal links and menus.
Another is making sure your Top-Level Domain TLD resolves with a maximum of one redirection. If you need help identifying redirects that are incorrectly set up on your site, you can use the Patrick Sexton Redirect mapper tool :.
This will uncover any duplicate redirects. You can also use a tool such as Screaming Frog to identify all the redirects on your site and where they lead to. This should make it easier to identify redirects that aren't serving a purpose.
Then you can delete the ones you don't need via your site's. htaccess file. Caching is one of the most effective ways to speed up your web pages. Caching stores copies of your site's files, minimizing the work needed for the server to generate and serve a web page to a visitor's browser.
Caching your web pages can help with lowering Time to First Byte TTFB , by requiring the server to use fewer resources to load a page. There are various ways to cache your web pages. You can do this at the server level, meaning that your host handles it for you.
Another option is to use a caching plugin such as W3 Total Cache , which is a free WordPress plugin that makes caching your web pages quick and easy.
You can also take advantage of WP Rocket , a powerful caching plugin that will boost your loading time and optimize your PageSpeed Insights score and Core Web Vitals in just a few clicks.
Another useful solution for your WordPress website is the free SiteGround Optimizer plugin that offers powerful caching technologies, such as dynamic caching, object caching, file-based caching, and other caching settings.
Browser caching is another form of caching you can leverage to improve page loading speeds. This technique enables the browser to store a variety of information, including stylesheets, images, and JavaScript files, so it doesn't have to reload the entire page every time a user visits it.
Similar to W3 Total Cache, WP Rocket is a powerful caching plugin you can use on your WordPress site. It employs page caching and cache pre-loading to optimize the speed of your pages, and create lightning-fast loading times.
WP Rocket is a premium plugin, with a variety of pricing plans to choose from. Browser caching is also offered by the free SiteGround Optimizer plugin and it's easy to use for both non-technical and experienced site owners alike.
Your site is made up of CSS and JavaScript files. These scripts can load either synchronously or asynchronously.
Synchronously means that the files load one at a time, in the order in which they appear on your web page. With this method, when the browser encounters a script, it will stop loading other elements on the page until that file has been fully loaded first.
Conversely, asynchronous loading enables multiple files to load at the same time, which can speed up the page's performance.
Setting this up involves eliminating render-blocking resources. If you're using WordPress, you could either use a combination of the Autoptimize and Async JavaScript plugins to take care of this task easily.
You could also go for the most straightforward option and use WP Rocket. The plugin includes three effective features to optimize CSS and Javascript files: Remove unused CSS, Load JavaScript deferred, and Delay JavaScript execution.
You only need to enable the options, and the plugin will take care of the file optimization. Another option is the free SiteGround Optimizer plugin.
It includes many features for optimizing CSS and JavaScript files - CSS and JavaScript combination, deferring the loading of render-blocking JavaScript, and many others.
Optimizing the way your files load can help improve page loading speed. Similarly, so can minifying your CSS, JavaScript, and HTML code. This means removing unnecessary spaces, characters, comments, and other unneeded elements to reduce the size of the files. Decreasing your files' sizes also makes it easier to combine them.
The result is cleaner code, and leaner web pages that load faster. Of course, combing through every line of code for each of your site's files isn't exactly efficient. Instead, you can minify your CSS, JavaScript, and HTML with a free plugin: Autoptimize instead. This popular plugin makes it easy to aggregate and minify your scripts and styles automatically:.
Considering the wide variety of features and settings it offers, configuring this plugin can be a bit overwhelming at first. To make your job easier, feel free to check out this guide on how to set up Autoptimize on your website. To save yourself some time and effort, you can try the SiteGround Optimizer plugin which offers effective minification feaetures among other things.
You can enable HTTML, CSS, and JavaScript minification in one click to make your files more lightweight. It does this by hosting and delivering copies of your site's static content from servers located across the globe. A CDN works with, rather than in place of, your host. In addition to the server that hosts your primary website, you can leverage a CDN to distribute copies of your site's files among strategically-chosen data centers.
This can maximize performance , by reducing the distance data requests have to travel between browsers and your host's servers.
By loading the content for a web page from a server close to each visitor, a CDN helps reduce network latency and produce lower TTFBs. You have a variety of CDN options to choose from , one of which is opting for a host that provides a CDN you can enable it directly from your own dashboard.
Not all plugins are created equal. Having too many plugins on your site can cause unnecessary bloat that slows it down. Additionally, plugins that are outdated or aren't well maintained can pose a security threat , and even introduce compatibility issues that hamper performance.
Therefore, it's a smart idea to minimize the number of plugins you use on your WordPress site. Of course, one of the easiest ways to do this is by disabling and deleting any plugins you don't currently use.
We also recommend reviewing the plugins you have installed, to evaluate whether they're actually necessary. There might be some tools that have overlapping functionalities and features, and others that are simply no longer relevant to your needs.
Finally, certain plugins may slow your site down more than others. To identify any plugins that are reducing your page speeds, you can try testing them individually. Then turn them back on one by one.
Each time you activate a plugin, use a speed testing tool such as PageSpeed Insights to see if your score and timings have been affected.
Many plugins might increase your page speeds by a small margin. However, if you see a sudden large increase, it may be time to find an alternative tool that serves the same purpose but is better optimized.
Ultimately, reducing page loading speed improves not only the overall performance and UX of your website but its SEO as well.
Website speed optimization Website speed optimization tips feel gips. You Website speed optimization tips want your WordPress site optimiaation load faster, and ttips are rips to you about all this spewd stuff potimization CSS Lycopene and immune support, render-blocking JavaScript, and HTTP requests. Making Website speed optimization tips website faster can have positive effects on everything from user experience to bounce ratetime on site, and other important metrics. Google uses page load times as a ranking factor in both its desktop and mobile indexesand slow load times can also make it harder for Google to crawl your site. So whether you care about your human visitors or Google or ideally — both! That is, is your site slow? Mobile Page Astaxanthin and inflammation Optimization Guide. How to Websiet Images for Page Speed? Mobile SEO vs. Desktop SEO. Knowledge Base. Core Web Vitals. Website speed optimization is a crucial aspect of website development that can make or break your website's success.
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