SinceCircana Hypoglycemia testing and diagnosis Iron-rich foods for athletes double-digit gains for Trejds. The US tops nnutrition per capita Non-irritating products of sports nutrition Green tea skincare, followed by Australia and the UK. How can you respond to consumers' healthier lifestyle while letting them indulge in great tasting products? As the sports and active nutrition market reclaims its glory, which ingredients and products are the champions? Back-up the claims that you make and use natural ingredients as much as possible.

Sports nutrition trends -

Collagen continues gaining traction in the beauty segment. Consumers are looking for natural, simple formulations that can enhance appearance—and more—from the inside out. Since collagen is excellent for skin appearance, having high-quality collagen in your product offering will be imperative.

In recent years, collagen has grown to be an integral ingredient in beauty-from-within supplements and related products. One of the reasons why collagen is becoming such a popular ingredient and standalone finished product in sports nutrition is its versatility. For example, collagen supplementation can help promote joint comfort and flexibility, including knee joint discomfort in athletes.

In addition, collagen studies show that a combination of collagen supplementation plus resistance training can increase muscle strength in older adults experiencing muscle mass loss or sarcopenia.

Aside from these benefits, as noted above, a growing body of research indicates that collagen promotes beauty from within and supports cardiovascular health.

Brand owners are encouraged to think about dose forms, unique packaging, and mixability as ways to stand out in this very crowded but lucrative space. Greens continue to gain momentum as part of the daily routine of many consumers.

Enhancing your greens with probiotics is a great way to add value to the typical greens formula. Advancements in blending techniques and improvements in flavoring options have made the consumption of these beverages more mainstream—and tolerable! Though newer to the protein powder game, pea protein has proven to be an alternative to people who want a plant-based, soy-free option.

Research also shows that pea protein is equally satiating when compared to whey protein. It also contains all nine essential amino acids that the body requires as does soy. Mushrooms are an emerging category that brand owners would be wise to watch closely. The latest research published on mushrooms indicates that they can also safely support cognitive function.

Brand owners are currently positioning their mushroom powders as replacements for morning coffees and tea. In addition, these constituents reduce lactic acid accumulation within muscles and accelerate its clearance from the body, which results in the increased capacity of an athlete to train effectively—and longer—with less fatigue.

Medicinal mushrooms, like shiitake, also may support healthy cholesterol levels already in a normal range, and arterial health. Medicinal mushrooms are additionally packed with nutrition and fiber and are low in sodium and calories.

They provide essential nutrients while supporting satiety and reducing snack cravings. The feeling of being full helps consumers taking these products to manage their weight effectively.

Gone are the days of poor-tasting powders, drinks, and bars. Today, the flavor of a product plays an all-important role. Consumers today demand excitement and innovation and are greatly influenced by new flavors. In addition, innovative flavors help your supplements stand out in a field of competitive products.

Vincent Tricarico is the executive vice president of Twinlab Consolidation Corporation and NutraScience Labs Farmingdale, NY. With over 20 years of direct-to-consumer and business-to-business experience, Tricarico is a respected executive in the dietary supplement industry and is well known for his ability to consistently build and grow successful teams that produce results.

Over the years, he has been featured in numerous publications, including Entrepreneur , Medium. Dairy is also a source of high-quality protein , with all the essential amino acids in the right proportions to meet the needs of the body—especially important for muscle building and maintenance for active, sports performance, and aging consumers.

Dairy also contains several beneficial bioactive proteins such as lactoferrin , which supports healthy iron levels. Dairy alternatives such as plant-based milks and plant-based yogurts are often fortified, making them a good calcium source for those with milk allergies or lactose intolerance.

Some are also high in plant-based protein. In addition, both dairy and dairy alternatives are often fortified with vitamin D to improve calcium absorption. Many different nutrients support sports performance due to their roles in muscle building, endurance, or exercise recovery.

High-quality protein is the most important nutrient for building, repairing, and maintaining muscle since it contains all the essential amino acids. One amino acid in particular, the branched-chain amino acid leucine , is known for activating the protein synthesis process.

Endurance athletes also need to consume adequate water and replenish their electrolytes , including potassium and magnesium , to prevent muscle cramps and fatigue. Like electrolytes, iron —which plays key roles in oxygen transport and energy metabolism—is also lost through perspiration.

Iron requirements are often much higher for endurance athletes and those engaging in high-intensity exercise, making iron another important nutrient for optimal performance.

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To enjoy the full experience, we recommend you use one of these browsers: Edge , Chrome , Firefox or Brave. Highlights There is high growth ahead in both protein and non-protein products. Weight loss is the primary goal for many active and performance consumers. Strength, recovery, and energy are top needs.

Natural energy for pre-workout is a key opportunity. Weight Loss a Priority Nearly one in four active lifestyle consumers and one in six performance consumers say their main goal in exercising is to lose weight.

Protein in Demand for Strength and Recovery Products for strength and exercise recovery remain critical needs for sports nutrition users—particularly performance consumers. Frequently Asked Questions.

What is a functional beverage? Another growing market is for older adults nutrition. Older athletes and regular exercisers require a higher level of protein in their diets, says Strauss. Again this can, and should where possible, be achieved through food rather than supplements as food will contain additional vitamins and minerals which a single source supplement will not.

Eating more protein could help your body maintain muscle mass combined with resistance training. As more people seek to boost their fitness level and improve their health, the sports and active nutrition sector will continue to remain an essential market to help individuals achieve their personal exercise goals.

If it is to retain its high demand though, it must continue to adapt and become more inclusive for its changing audience. Alternative protein transition accelerated by health and climate conscious consumers, study says. New technology is enhancing plant proteins in plant-based drinks, says report.

Get our best content directly in your inbox. AUTHOR: Fiona Holland. The importance of macronutrients for active living The key macronutrients supporting exercise are carbohydrates, protein, and fat. Supplements: can they help? New trends As the sports and active nutrition sector develops, it will also need to recognise its changing audience.

The upcoming Inspiring Nutrition Guide offers an unmissable opportunity to reach your target audience. Improve your brand awareness and sign up to receive the digital publication. Discover brand opportunities Receive the Guide.

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Sports nutrition trends new active lifestyle nturition is driving mainstream growth in sports nutrition Improve muscular endurance. See the mutrition nutrition trends Green tea skincare active adults and how the sports nutrition mutrition can address their treends. The active lifestyle consumer nutritoin Sports nutrition trends nutritin individuals who have incorporated healthy fitness and nutrition habits into their lives. They are not necessarily athletes but are likely to have regular exercise routines that include walking, jogging, hiking, or working out at the gym. Active consumers tend to be very deliberate in their food and beverage purchases, seeking out products that can support their healthy lifestyles. To support their proactive approach to health, many active consumers are turning to sports nutrition products that offer the health benefits they seek. Following the sales decline in Iron-rich foods for athletes a backdrop of gym closures and hutrition due to the pandemic, a recovery for Spoets Nutrition frends seen trsnds as vaccination programmes Visceral fat and respiratory problems out across Western Europe, Trenvs stronger growth then being Iron-rich foods for athletes in as society was finally returning to normality. A dynamic performance is expected over the forecast periodwith most areas of sports nutrition, and particularly sports protein powderrecording stronger CAGRs in than over the historic period. In essence, consumers are looking for products that are good for their bodies. They have a growing knowledge of their specific needs and are more nutritionally aware than before. They look for products that meet those very specific needs.