Naturally, these are used to refer to proven sources, point people towards other useful resources, or mention a relevant site for some other reason. These links matter a lot for SEO: they can make your content look like a hand-crafted comprehensive piece backed up by reliable sources, or like a link dump with not so much valuable content.

Apart from that, in the age of semantic search, Google may treat the sources you refer to as the context, to better understand the content on your page. Keeping your SEO neat, you would preserve a healthy balance between followed and nofollowed links on your pages, but would normally set the following kinds of links to nofollow:.

For instance, Google highly dislikes thin content. You may not generate it intentionally, but happen to have some pages with little value for users, but necessary to have on the site for some reason.

In some other cases, you may want certain pages to stay out of SERPs as they feature some kind of special deal that is supposed to be accessible by a direct link only e. Yet this may become a source of confusion to search engines: unless you indicate which URL is the one you prefer to rank with, search engines may choose it for you.

Another benefit is that canonicalizing a page makes it easier to track performance stats associated with the content.

Structured data markup is exactly what helps search engines to not only read the content but also understand what certain words relate to. The SERPs have evolved so much that you may not even need to click through the results to get an answer to your query. But if one is about to click, a rich snippet — with a nice image, a 5-star rating, specified price-range, stock status, operating hours, or whatever is useful — is very likely to catch an eye and attract more clicks than a plain-text result.

Assigning schema tags to certain page elements makes your SERP snippet rich in information that is helpful and appealing for users. And, back to square one, user behavior factors like CTR and bounce rate add up to how search engines decide to rank your site.

Meta tags are small snippets of code that are placed within the HTML of a webpage and provide information about the content of the page to search engines and other web crawlers. Meta tags include the title tag, the meta description tag, and the meta keywords tag.

The title tag is the most important meta tag, as it tells search engines what the webpage is about. It appears as the title of the webpage in search engine results and should be concise, relevant, and descriptive. The meta description tag provides a brief summary of the webpage's content and is displayed below the title in search engine results.

It should also be relevant, descriptive, and contain relevant keywords. The meta keywords tag is used to specify a list of keywords that are relevant to the webpage's content. While this tag is not as important as the title and description tags, it can still help improve the ranking of a website.

Metadata, on the other hand, is data that provides additional information about a webpage. This includes the page's title, description, keywords, author, copyright, and other relevant information. Metadata can be placed within the HTML of a webpage or in external files, such as the sitemap or robots.

txt file. Both meta tags and metadata can improve the ranking of a website in search engine results. When search engines crawl a webpage, they use the information provided in the meta tags and metadata to understand the content of the page and determine its relevance to specific search queries.

By including relevant and descriptive meta tags and metadata, websites can increase their chances of ranking higher in search results. One way that meta tags and metadata can improve the ranking of a website is through keyword optimization.

By including relevant keywords in the title, description, and keywords tags, websites can increase their visibility for those specific keywords.

This is especially important for websites that are targeting specific keywords or phrases in their marketing efforts. Another way that meta tags and metadata can improve the ranking of a website is through the use of structured data.

Structured data is a standardized format for providing information about a webpage to search engines. It allows search engines to understand the content and context of a webpage, making it easier for them to index and rank the page.

By using structured data, websites can improve their visibility in search results and increase their chances of ranking higher. In addition to improving the ranking of a website, meta tags and metadata can also improve the user experience.

By providing relevant and descriptive information about a webpage, users are more likely to click on the result and visit the website. This can lead to increased traffic and engagement, which can also have a positive impact on the ranking of a website.

Overall, meta tags and metadata can significantly improve the ranking of a website in search engine results. By providing relevant and descriptive information about a webpage, websites can increase their visibility and chances of ranking higher in search results.

In addition, the use of structured data and keyword optimization can further improve the ranking of a website. While meta tags and metadata are just one aspect of search engine optimization, they are an important element that should not be overlooked.

Meta tags and metadata are elements that provide information about a webpage to search engines and web browsers. These elements are placed in the HTML code of a webpage and are used to help search engines understand the content and context of the page.

They can also be used to provide additional information to web browsers, such as the page's author, the character set being used, and the page's description. There are several important meta tags and metadata elements that can have an impact on a webpage's search engine optimization SEO.

In conclusion, meta tags and metadata are important elements for SEO because they provide information about a webpage to search engines and web browsers. They can help search engines understand the content and context of a page and can improve the appearance of the page in the search results.

Some of the most important meta tags and metadata for SEO include the title tag, meta description, canonical tag, header tags, alt text, XML sitemap, robots. txt, and structured data. Meta tags and metadata are essential elements of a website that provide information about the content and purpose of a webpage.

They are used by search engines to understand the content of a webpage and to categorize it appropriately. To add meta tags and metadata to a website, you will need to follow these steps:. In addition to meta tags and metadata, there are other ways to optimize a website for search engines.

By following these steps, you can effectively add meta tags and metadata to your website and improve its search engine optimization. This will help your website rank higher in search results and attract more traffic from users who are searching for information related to your website.

Determining which meta tags and metadata to include on a website can be a daunting task, especially for those who are new to the world of website development. However, with a little bit of research and understanding of how these elements work, you can effectively optimize your website for search engines and improve its visibility online.

To start, it's important to understand what meta tags and metadata are. Meta tags are small snippets of code that are placed in the head section of your website's HTML code. In addition to meta tags, metadata is also important for optimizing your website. Metadata includes information about your website that is not visible to users, but is used by search engines to understand the content and purpose of your site.

Now that you have a basic understanding of meta tags and metadata, let's look at how to determine which ones to include on your website. First, it's important to research and identify the keywords and phrases that are most relevant to your website's content.

These keywords and phrases should be included in your meta tags and metadata, as well as throughout your website's content. This will help search engines understand the purpose and content of your site and improve its visibility in search results.

Next, focus on crafting compelling and informative titles and descriptions for each page on your website. These should accurately reflect the content of the page and include your targeted keywords and phrases. Remember, these titles and descriptions are often the first thing that users see in search results, so it's important to make them as compelling and relevant as possible.

Finally, pay attention to the structure and organization of your website's content. Use headings and subheadings to break up your content and make it easier for users and search engines to understand the main points of your content. In conclusion, determining which meta tags and metadata to include on your website is an important step in optimizing your site for search engines and improving its visibility online.

By researching and identifying relevant keywords and phrases, crafting compelling titles and descriptions, and properly organizing your content, you can effectively optimize your website and attract more traffic and potential customers.

It's also important to regularly review and update your meta tags and metadata to ensure that they are still relevant and effective. With a little bit of effort and understanding of how these elements work, you can significantly improve the performance and visibility of your website.

Meta tags and metadata are an important part of any website as they provide information about the content of a webpage to search engines and other platforms. This information is used to determine how the webpage should be indexed , ranked, and displayed to users.

As such, it is important to ensure that meta tags and metadata are created accurately and effectively in order to improve the visibility and performance of a website.

In addition to these guidelines, it is also important to ensure that meta tags and metadata are kept up to date and relevant. This means regularly reviewing and updating them to reflect any changes or updates to the content of the webpage.

It is also important to ensure that meta tags and metadata are correctly formatted and free of any errors or typos.

Overall, the key to creating effective meta tags and metadata is to ensure that they accurately and appropriately reflect the content and purpose of the webpage. By following the above guidelines and best practices, websites can improve their visibility and performance on search engines and other platforms, and provide a better experience for users.

Meta tags and metadata are important elements of website optimization and search engine ranking. They provide information about the content and structure of a webpage to search engines and help improve the visibility and accessibility of a website.

However, it is possible to use too many meta tags and metadata, which can have negative consequences for a website. One of the main consequences of using too many meta tags and metadata is that it can make a website look spammy and untrustworthy to search engines.

Title tags are probably the most important meta tags for SEO. They play into search rankings by indicating your page's main topic. An absence of a title tag can significantly affect search rankings and give up any control over how to present your page. Each page must have its own title tag and meta description tag.

Your home page will have its own title tag, and supporting pages on the site will have their own, too. Title tags are probably the most important meta tags as they can have a direct impact on your search rankings. These are one of the most important on-page SEO ranking factors , and an absence of one can significantly affect your search rankings.

Titles display on the SERPs search engine results page and on the browser tabs when browsing a website. Title tags play a huge role in describing what a page is all about. Title tags are especially helpful when a user is shuffling between multiple tabs, as they can see the page title right on the browser tab.

Avoid generic and vague names such as "Home" for the homepage. Take that opportunity to include your website's general benefit.

It's important to create distinctive title tags for each page. Titles should also match search intent, and marketers should only include target keywords where they make sense and don't feel forced. A meta description is a meta tag placed in the HTML code that describes the content of a page. Meta descriptions also appear on the search engine results pages, just below the title tags.

The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page.

Therefore, it is very important to write a crisp and relevant meta description that makes people want to click on your page. Moreover, meta descriptions don't just help users decide what your page content covers, but they also help search engines understand and index your page better.

While meta descriptions are not a direct Google ranking factor, they work indirectly to help your ranks. A well-written meta description makes people more likely to click through to your page from the SERP. A better click-through rate can improve search rankings , so descriptions help drive your overall SEO.

Even though it's indirect, it's still important. When you write meta descriptions, you need to optimize them properly to get the best results.

Use sentence case, accurately describe the content, and be concise. Duplicate meta descriptions on the same website should also be avoided. Because many ecommerce sites are structured with tiers of product pages and category pages, meta descriptions are as important as ever to help visitors find the right paths in their search.

Meta tags, specifically the page title and description, play a crucial role in influencing searchers' decision to click on your page in the SERP. These tags are what searchers see and base their judgment on when deciding which link to click. In ecommerce, a meta description should be compelling and indicate the value that the webpage offers.

It should also include targeted keywords that search engines can use to properly index and rank the page. A unique meta description can increase clicks and visibility in search results, thereby helping to increase website traffic, provide a better user experience, and improve conversion rates.

As a best practice, ecommerce webmasters should ensure that all of their webpages have unique and optimized meta descriptions that accurately represent the content of the page. It could help to have a template or pattern to follow. Include details that separate them from similar products with different pages like product numbers or key features.

Meta descriptions are an essential element of effective search engine optimization. They should help set the expectation for what a reader can find on that page that's different from the other pages on their site and the other pages that competitors offer.

Your home page will have its own broader meta description than a product page or a category page will. Here are some examples to show how they might differ.

Homepage meta description example: A website that specializes in designing engagement rings might use emotion and elevated language in their homepage description.

Discover the perfect engagement ring for your perfect match. Let our team of experts craft an exquisite design. Category page meta descriptions: This description will help readers know they are on the right path, and it encourages them to view the options inside.

Our Heirloom rings offer an elegant beauty that spans lifetimes. Browse our full collection of timeless designs. Product page meta description example: The business will likely have multiple product pages, so the meta descriptions should be more specific in name and benefits to help searchers find key elements that are important to them.

The Daphne ring combines beautiful channel set sapphires in a platinum band. Use it to present your favorite center stone shape. Overall, a well-crafted meta description can help websites to stand out from the competition, convey essential information quickly, and increase click-through rates.

As a guiding rule, write your descriptions like an ad. Include benefits, make your product exciting, and include a call to action CTA to get the reader to click. However, because you are just introducing a searcher at different stages of the buying process, it might be helpful to take the tone down one notch with lighter calls to action.

Learn about You are asking them to take the next step into your site. It is especially helpful for sites that offer a variety of products. View product details: For ecommerce sites with a lot of products, this CTA can help users quickly navigate to detailed information about an item they are interested in.

Get started: This CTA can be used to encourage visitors to start a free trial or use a particular service as a way of showcasing the value and benefits of the product. Sign up for exclusive deals: By promoting special savings and promotions, this CTA can attract visitors who are interested in getting a good deal.

The meta descriptions that you write are subject to Google's whims. What you write is likely to be displayed on the SERP, but Google might display something else depending on the search. Here's a comparison of the same search "tips to fall asleep faster" with the same article on Google vs.

Duck Duck Go. Google often serves excerpts from the content that most closely matches what the searcher was looking for. Their goal is to connect the searcher with the most relevant results. Your content might answer their search, but your existing title tag doesn't quite line up.

Follow is the opposite of NoFollow — this tells crawlers to follow the link to a new page. Index or NoIndex: This is the most important robots tag for your search rankings.

These two tags tell bots whether to index a page or not. NoArchive: A NoArchive tag tells search engines not to cache any of the content on a page and to not show it in search results.

Used to make your website mobile-friendly, the viewport tag is one of the most crucial elements in SEO meta tags. If you only have a desktop version of your website, it will be incredibly difficult to use on mobile, so users will likely bounce and not return. In addition, Google now ranks based on your mobile website experience, not desktop, so without this tag, your rankings will drop dramatically.

In addition, the viewport tag is used to define the aspect ratio of all the devices your website is compatible with. Meta tags play a crucial role in user experience, click-through rates, and the overall ranking of your website.

You must provide both users and bots with the information they need to navigate your site successfully, enabling you to skyrocket your rankings and boost traffic.

While meta titles and descriptions are easy to implement, you may want to seek the assistance of an expert for viewport and robots meta tags. Data-driven strategies are critical for business-to-business B2B branding success.

With the proper techniques, firm The world of dentistry is undergoing a remarkable transformation, and your marketing should change with it. The denta Top-tier healthcare website development stems from tailoring website elements to patient needs and data protection la Skip to primary navigation Skip to main content Home.

How to Optimize Meta Tags for SEO. Marina Turea As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and Use them wisely and find a balance between the reading experience and the SEO value.

Meta tags can help both search engines and searchers. They can help you improve the user experience and the display of your business information.

This can contribute to an improved authority, an enhanced search presence and thus, a higher ranking. About SEW. Contact SEW. Submit an article. Advertise on SEW. Site Map. Privacy Policy.

Cookie Policy. Website Terms of Use. Follow us Twitter Facebook LinkedIn. Articles Resources Tech Talks New! SEO A quick and easy guide to meta tags in SEO. Author Tereza Litsa Date published April 04, Categories SEO. Why do meta tags matter? Six meta tags to improve the optimization of your site 1.

Title tag The title tag is one of the first things that users notice in the SERPs. Meta description The meta description is of equal importance to the title tag. Robots meta tag The robots meta tag informs search engines which pages on your site should be indexed.

Alt text Image optimization has become a very important element of modern SEO, as it offers an additional opportunity to rank in the search results, this time with your visual content. Canonical tag If you have pages on your site that are almost identical, then you may need to inform search engines which one to prioritize.

Header tag h1, h2, h3, etc. It is important to note that this setting can be read and followed only when the page itself is crawlable and accessible to Google. Although there are situations where Google might ignore the robots.

txt file, you want to ensure that, in most cases, you are allowing the crawling and indexing of the page so Google can physically observe that particular rule. The code snippet above shows how to add the meta robots tag to your pages.

In the overall page code structure, this should be added to the top of the page, within the code, between the beginning and ending head tags. The meta viewport tag is an important part of meta tags that are added to the page and has to do with making sure that your site is a fully responsive website design.

In short, this meta tag provides specific instructions to the browser on how to render your page on a mobile device. This tag also shows Google that the page itself is mobile-friendly.

In general, the rule is to include the viewport meta tag on every page you want optimized for a mobile device. First, mobile browsers will render a page at the width of a desktop screen at its minimum, around px, but this can vary across devices.

Then, they will attempt to make the content appear better by adjusting it to fit the screen and increasing font sizes. As a result, this might mean that font sizes could appear inconsistent to different users. To rectify this, one could potentially just use a system font instead.

The following screenshot shows how to include and configure the meta viewport tag within your code:. The charset meta tag is a tag that allows you to define specific character encoding for your page. This tag is important because it helps provide the vehicle that the browser uses to output characters to text.

Without this tag, the browser must make an uninformed guess quickly. While not extremely important in terms of SEO ranking factors, it is important if you want to make sure that your page is as cross-browser and cross-platform as possible. The HTML5 specification does include UTF-8 character encoding by default.

But, if you want to use another type of character encoding for your page — for whatever reason — then, by all means, you may want to seriously consider adding this tag in those situations.

One such meta tag is the no sitelinks search box meta tag :. There are those who believe that meta tags rank a distant third or fourth on the tier of responsibilities when it comes to optimizing your web pages.

But, when it comes to achieving higher rankings, optimizing your meta tags correctly can sometimes put you ahead of the pack. Just make sure that you continue to keep your meta tags updated as needed.

In the end, you want to make sure that you have some focus on optimizing these tags — because they can take a page from mediocre to great. Brian has been doing SEO since before it was called SEO, back in the days of Back then, SEO

This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query. This is the very short snippet paragraph underneath the page title within the search results.

As long as you utilize a more accurate description than what you can ascertain from the on-page content, Google will use it. This meta tag is not much of something used for ranking. It creates a short and relevant summary of what that specific web page is actually about.

In its simplest form, this is basically a sales pitch for your website. Google explains that there is no limit to the length of the meta description and that it truncates the snippet on the SERPs as needed — and this is usually done on a device-width basis.

This can mean the difference between significant CTR from the SERPs, as opposed to sub-standard CTRs. This is why it makes sense to make both page titles and meta descriptions a focus of your own SEO efforts whenever you optimize a page. Note that meta descriptions should be visible on the webpage.

Google explains that identical, and even similar, meta descriptions on multiple site pages are not helpful when these pages appear in the SERPs. It recommends that SEO pros create meta descriptions that are unique and that accurately describe the specific page.

On the main home page or aggregation pages , it also recommends that you utilize site-level descriptions and then use page-level descriptions on all other types of pages.

Google recommends including relevant information within the meta description that reflects the actual page. For news and blog posts, it explains that these meta descriptions can list the author, the publication date, and byline information that would otherwise not be displayed.

In addition, product pages that have specific information scattered throughout the page that might be helpful for users could be included here, too.

Google adds that any great meta description can provide all the relevant information a user might need to decide to visit that particular page.

Not only possible, but Google actively encourages doing so in its Search Essentials documentation. It still recommends ensuring that these meta descriptions are varied and human-readable. It also wants to see significantly high quality here — and make sure that your meta descriptions really are descriptive.

The following is a collection of what Google has said elsewhere on the web about meta descriptions:. The meta robots tag allows you to control indexing and crawling of your pages. In short, this allows you to take advantage of a more granular approach to controlling the indexation of individual pages.

It is important to note that this setting can be read and followed only when the page itself is crawlable and accessible to Google. Although there are situations where Google might ignore the robots.

txt file, you want to ensure that, in most cases, you are allowing the crawling and indexing of the page so Google can physically observe that particular rule.

This information is often used by search engines and other systems to understand the context and relevance of the page's content. In addition to helping search engines and other systems understand the content of a web page, meta tags and metadata can also be used to improve the user experience.

For example, meta tags can be used to specify the page's title and description, which can be displayed in search results and help users understand what the page is about. Similarly, metadata can be used to provide additional context and information about the page, which can help users understand the relevance and value of the content.

Overall, the purpose of meta tags and metadata is to provide additional context and information about the content of a web page to search engines and other systems, as well as to improve the user experience.

By using these tools, web developers and content creators can help ensure that their pages are properly indexed and presented in search results, and that users can easily understand the value and relevance of the page's content. Meta tags and metadata are important elements of a website that provide information about the website's content to search engines and other web-based tools.

They help search engines understand the context and relevance of a website's content, which can affect how the website ranks in search engine results pages SERPs. Take a closer look at how meta tags and metadata can impact SEO and how you can use them to improve your website's visibility and ranking in search engine results.

Meta tags are HTML elements that are used to provide additional information about a webpage. They are placed in the head section of a webpage's HTML code and are not visible to users when they visit the webpage.

There are several different types of meta tags, including the title tag, description tag, and keyword tag. The title tag is perhaps the most important meta tag for SEO. It appears at the top of the browser window when a webpage is open and is also used as the title of the webpage in search engine results.

The title should be concise, descriptive, and relevant to the content of the webpage. It should also contain the primary keyword or phrase that the webpage is targeting. The description tag is another important meta tag for SEO.

It is a brief summary of the webpage's content that appears in search engine results below the title. The description should be well-written and accurately describe the content of the webpage. The keyword tag is used to list the primary keywords or phrases that the webpage is targeting.

While this tag is less important than the title and description tags, it can still be useful for SEO in certain search engines. It is important to use relevant and specific keywords in the keyword tag and to avoid keyword stuffing , which is the practice of using a large number of irrelevant or low-quality keywords in an attempt to manipulate search engine rankings.

Hreflang is a specific type of meta tag that helps search engines understand the language and regional targeting of a webpage, and is a very important tool in international SEO. This tag is used to indicate the language and geographical targeting of a webpage, which helps search engines serve the correct version of the page to users in different languages or regions.

By using hreflang tags, website owners can ensure that their content is reaching the intended audience and improving their search engine ranking.

The canonical tag is a specific type of meta tag that is used to indicate to search engines which version of a web page should be considered the "original" or "preferred" version. This is useful for situations where there are multiple versions of a page, such as a mobile version and a desktop version, or when the same content is available on multiple URLs.

The canonical tag helps search engines understand which version of a page should be indexed and shown in search results, which can improve search engine rankings and prevent duplicate content issues.

In addition to meta tags, metadata is also important for SEO. Metadata is data that describes other data and is often used to provide additional information about a webpage.

There are several types of metadata that can be used for SEO, including structured data, which is used to provide specific information about a webpage's content to search engines, and social metadata, which is used to provide information about a webpage to social media platforms.

Structured data is a standardized format for providing information about a webpage's content to search engines. It is typically added to the HTML code of a webpage and can include information about the page's content, such as the page's title, author, date, and any relevant images or videos. Structured data can help search engines understand the context and relevance of a webpage's content and can improve the visibility of the webpage in search results.

Social metadata is metadata that is used to provide information about a webpage to social media platforms. This can include the title and description of the webpage, as well as any relevant images or videos. Social metadata can help improve the visibility of a webpage on social media platforms and can also improve the visibility of the webpage in search results, as many search engines take social signals into account when ranking websites.

In summary, meta tags and metadata are important elements of a website that provide information about the website's content to search engines and other web-based tools. They can help search engines understand the context and relevance of a webpage's content and can improve the visibility of the webpage in search results.

By optimizing meta tags and using structured data and social metadata, you can improve the SEO of your website and increase its visibility in search engine results. Meta tags and metadata are important elements of a website that can significantly improve its ranking in search engine results.

Meta tags are small snippets of code that are placed within the HTML of a webpage and provide information about the content of the page to search engines and other web crawlers.

Meta tags include the title tag, the meta description tag, and the meta keywords tag. The title tag is the most important meta tag, as it tells search engines what the webpage is about.

It appears as the title of the webpage in search engine results and should be concise, relevant, and descriptive. The meta description tag provides a brief summary of the webpage's content and is displayed below the title in search engine results.

It should also be relevant, descriptive, and contain relevant keywords. The meta keywords tag is used to specify a list of keywords that are relevant to the webpage's content. While this tag is not as important as the title and description tags, it can still help improve the ranking of a website.

Metadata, on the other hand, is data that provides additional information about a webpage. This includes the page's title, description, keywords, author, copyright, and other relevant information.

Metadata can be placed within the HTML of a webpage or in external files, such as the sitemap or robots. txt file. Both meta tags and metadata can improve the ranking of a website in search engine results.

When search engines crawl a webpage, they use the information provided in the meta tags and metadata to understand the content of the page and determine its relevance to specific search queries.

By including relevant and descriptive meta tags and metadata, websites can increase their chances of ranking higher in search results. One way that meta tags and metadata can improve the ranking of a website is through keyword optimization. By including relevant keywords in the title, description, and keywords tags, websites can increase their visibility for those specific keywords.

This is especially important for websites that are targeting specific keywords or phrases in their marketing efforts. Another way that meta tags and metadata can improve the ranking of a website is through the use of structured data.

Structured data is a standardized format for providing information about a webpage to search engines. It allows search engines to understand the content and context of a webpage, making it easier for them to index and rank the page.

By using structured data, websites can improve their visibility in search results and increase their chances of ranking higher. In addition to improving the ranking of a website, meta tags and metadata can also improve the user experience. By providing relevant and descriptive information about a webpage, users are more likely to click on the result and visit the website.

This can lead to increased traffic and engagement, which can also have a positive impact on the ranking of a website. Overall, meta tags and metadata can significantly improve the ranking of a website in search engine results. By providing relevant and descriptive information about a webpage, websites can increase their visibility and chances of ranking higher in search results.

In addition, the use of structured data and keyword optimization can further improve the ranking of a website. While meta tags and metadata are just one aspect of search engine optimization, they are an important element that should not be overlooked.

Meta tags and metadata are elements that provide information about a webpage to search engines and web browsers. These elements are placed in the HTML code of a webpage and are used to help search engines understand the content and context of the page.

They can also be used to provide additional information to web browsers, such as the page's author, the character set being used, and the page's description. There are several important meta tags and metadata elements that can have an impact on a webpage's search engine optimization SEO.

Takeaway : Use canonical tags to avoid having problems with duplicate content that may affect your rankings.

Header tags are part of your content; in short, they are the headings that you use to structure your page. As well as improving user experience and ease of reading, header tags can also help search engines in understanding what your content is about. The order of your header tags from h1 to h6 highlights the importance of each section.

A h1 tag typically denotes the page title or article headline, while h2 and below serve as subheadings to break up your content. Instead, use them tactically to break up your content and introduce the main point of each section. Takeaway : Use header tags to help search engines understand your main topic on each page.

Use them wisely and find a balance between the reading experience and the SEO value. Meta tags can help both search engines and searchers.

They can help you improve the user experience and the display of your business information. This can contribute to an improved authority, an enhanced search presence and thus, a higher ranking. About SEW. Contact SEW. Submit an article. Advertise on SEW. Site Map.

Privacy Policy. Cookie Policy. Website Terms of Use. Follow us Twitter Facebook LinkedIn. Articles Resources Tech Talks New! SEO A quick and easy guide to meta tags in SEO. Author Tereza Litsa Date published April 04, Categories SEO.

Why do meta tags matter?