Satisfied count is number of samples or requests that received a response in T or less. First Paint FP and First Contentful Paint FCP is a performance metric that refers to the first pixels that are getting rendered after the users access your website and how long it takes for the user to see them.

The difference between the two is that FP is the point when the browsers draw anything on the page, while FCP is the point where browsers start displaying pieces of content like text or images. The most important parts of the website need to load first and fast.

Google describes these parts as First meaningful paint FMP or hero elements and they need to be the priority. Here are a few examples:. Source: www. You then identify the minimal set of styles you need to display the first important bits of your site.

Server push is basically the ability of the server to send you multiple files to a single client request. Think of it like this, when you load your index.

html you will probably need more files to render that page, like stylesheets or javascript file. What Server push does is that it packages those necessary files into one response so by the time the DOM is parsed your stylesheets and javascript will have already been loaded.

js is needed for the page to be rendered. The next thing you need to look for is the Time to Interactive TTI which measures the time until the application is rendered and can respond to user input. TTI optimization can be as simple as only loading scripts that provide interactivity only to the elements that have been loaded already.

While this sounds simple in theory having apps that have content loaded but not interactive is quite common. Page speed measures the time it takes to download and display the entire content of a web page. For an eCommerce website, the accepted load time is between 2 and 3 seconds.

With the modern internet speeds and powerful machines, 2 seconds load time is pretty easy to attain. The challenge is in doing it over mobile networks, especially 3G. This is where the actual webapp performance comes into play the most.

The same website that loads in 2 seconds on your desktop is going to take up to 6 times longer on mobiles over 3G. With proper tooling, you can check page load speed at any time on desktop as well as on mobile.

Furthermore, the speed at which the first bits of information reach your users is not consistent in all locations across the world. Your users from the United Kingdom will have a different experience than people in the United States.

Nevertheless, here are a few things you can do in order to get that first byte loaded faster. DNS Lookup time is the time it takes for a domain lookup to happen while the browser loads the resource. DNS lookups can add a significant amount of load time to your browsers especially if your app loads a large number of third-party scripts.

To help paint a clearer picture of the different DNS providers you can use this tool to check the top-performing ones. To optimize your DNS Lookup speed all you need to do is figure out which service will provide the biggest bang for your buck.

Of course, Google is just one option among other services. Error Rate is a performance metric that tracks the percentage of request issues you have in relation to the total number of requests. The best thing to do is to make sure you get in front of them by closely monitoring your website or application using a real user monitoring tool.

Peak response time PRT measures the longest response time for all the requests coming through the server. It will give you an idea of where your web application is underperforming or having difficulties fulfilling requests and also help you pinpoint the culprit easier.

When working with third-party APIs it is important to monitor how APIs perform under load and what their response time is for users that are further away from you. You may be under the impression that hardware utilization does not fall under your responsibility and the hosting company or the service provider has to keep tabs on their machines themselves, but in reality, this is going to directly affect your website performance so keeping tabs on hardware is going to be a priority.

Any one of these components can create performance bottlenecks that can lead to catastrophic failures like shutting your entire server down. That decimal is extremely important and you really need to pay attention to it. Let me put things in perspective:.

Webapp or website performance is not something you do once and then you forget about, but rather a continuous task that without the proper tooling will be close to impossible to accomplish. One way to analyze website performance metrics is by using real user monitoring tools , such as our Sematext Experience.

With Sematext Experience, you can monitor your Apdex score , optimize Single Page Applications SPA , see underperforming resources, and dig deeper into individual user interactions with the website to get a more granular idea of how your app is performing and how visitors use your service.

Then you should move on to our other blog posts about RUM best practices , APM vs RUM , and synthetic monitoring vs real user monitoring. These resources should give you a better understanding of how real user monitoring can help improve website performance.

Start Free Trial. Table of Contents 1. User satisfaction and Apdex 2. Time to interactive How to Improve Your TTI score 4. Page speed and load time 5. The traffic sources report helps measure the effectiveness of marketing efforts or identify top-performing channels.

In , Hence, designing your website to deliver a consistent device experience is essential. Use the device source report to see which devices your website visitors come from. Do people interact with your website through mobile devices? Scrutinize how your website is performing for these devices.

You can even customize your dashboards to your liking and automate data flow between tools, saving you valuable time spent on reporting. Step 3: Drag and drop your desired metrics into your reports!

Carefully analyzing your website metrics means you no longer need to fumble in the dark when thinking about website performance. With DashThis, quickly get all the critical information you need on your website without navigating through pages of information on web analytics tools.

Sign up for your free day trial to automate your website performance metrics reporting in a visually-pleasing format. Track and present the website metrics that matter in a single report.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month.

Follow us on social media to stay tuned! Automate your reports! Bring all your marketing data into one automated report. Get Started Today! But which website metrics should you track?

At a glance, website metrics help you answer three questions: Is my website traffic growing? Is my website bringing in new business? What are people doing on my website? Analyze your traffic report to see how many of your users come through mobile devices Knowing website metrics also helps you track the progress and impact of any initiatives, allowing you to deliver business impact where it counts for your target audience, customers, or internal stakeholders.

Click-through rate CTR Number of visitors New versus returning visitors Bounce rate Average session duration Pageviews per session Top viewed pages Exit pages and top exit pages Traffic source Device sources 1. Click-through-rate Click-through rate measures the ratio of web visitors clicking on a link on your website versus the total number of visitors.

Number of visitors When assessing your overall site health or website effectively, your traffic numbers or unique visitors is the first number to look at when determining your overall site health or website.

Some examples: If someone browses your website in incognito mode If someone browses your website using one device like a desktop and goes on your website on their phone counted as two new visitors If someone visits your site, clears their cookies and browser caches, and revisits your site.

If someone returns to your website after two years 4. Bounce rate Bounce rate measures the percentage of people who leave a website without action. Examples of actions could be: clicking on a link to go to another page, filling in a contact form and clicking on a CTA Reducing your bounce rate can improve conversion rates , especially on crucial pages like a checkout form or contact page.

Average session duration This engagement metric tells you how long users stay on your site for the duration of their entire visit. Pageviews per Session Pageviews per session define the number of pages a user loads on your site within their browsing section. Top viewed pages Top pages show you the pages driving the most traffic on your website.

Exit pages and top exit pages Exit pages are the last page viewers see before dropping off. Traffic sources This report analyzes the traffic sources driving traffic to your website.

Direct: People reach your website by typing in your website URL into their browser Organic: People finding your website through a search engine, boosted by SEO efforts Referral: People find your site from links appearing on a different website Paid search: People finding your site through a paid search campaign The traffic sources report helps measure the effectiveness of marketing efforts or identify top-performing channels.

Device sources In , How do you measure website performance metrics? Get insights on how your website is performing Carefully analyzing your website metrics means you no longer need to fumble in the dark when thinking about website performance.

The Team at DashThis DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. Ready to measure your website metrics? Read More.

Segmenting your return visitors can be useful if you're still building buyer personas for your business. It can also help you get a clearer sense of your customers' top needs and pain points.

But if you're looking at website engagement metrics, it's also important to compare new and returning users. Comparing your new and repeat visitors gives you a sense of how "sticky" your website is.

It helps you answer the question — do first-time visitors find enough value that they want to come back again? It can be tricky to maintain an ideal ratio of repeat to new visitors. You want to balance a flow of net new visitors at the top of the funnel with a steady audience of returning users.

If your ratio of repeat to new visitors is low on new traffic, you can focus on organic search optimization and campaigns for new visitors. If you want to improve your returning visitor numbers, turn your attention to email and overall site quality. This gives a more positive first impression and encourages return visits.

Strategic retargeting ads can help you target the best prospects in your returning user audience. Device-type metrics can help you improve the customer experience for visitors. Whether they're using a mobile phone, tablet, or desktop computer, Mac or PC, this data can give you a clearer picture of your users' wants and needs.

Besides using this data to refine your buyer persona analyses, this information is essential for your website design. Responsive design principles can help you make your website look great on any device.

But the site design process includes many details and decisions. This means that some mobile users will see a hamburger menu instead of a button with your CTA. It may mean an infographic that fills the tablet screen instead of being quick and easy to scan on a desktop monitor.

Device types can impact conversion, buyer journey flow, and more. Besides tracking your most popular device types, be sure to check other metrics like bounce rate or CTA clicks. This comparison can help you see how device type is impacting your numbers. Some websites or industry audiences might just convert better on a desktop.

But device type can have a big impact on user experience. So, if you notice higher bounce rates or lower conversion, it's important to take action quickly and test your ideas. Device type tracking can also help you measure what users are prioritizing at different points in the buyer journey.

Try to analyze page-specific data to measure how top pages perform by device type. Then, use this data to run testing for different UX and content changes.

For example, if a blog post has higher numbers for desktop than mobile, you may want to test breaking the text into shorter sentences and paragraphs.

For underperforming CTAs, you may need to tailor the offer or placement to better align with the surrounding content. The conversion may also be too difficult or confusing, in which case you should remove friction for the visitor.

You can also break down conversion rate into different subtypes, including visitor-to-lead CVR, lead-to-customer CVR, and visitor-to-customer CVR — this detailed information gives more insight into where your funnel excels or needs improvement. Note: Scroll down to the table below the chart to see each of these metrics based on each page.

The averages will be listed at the bottom in the row labeled Report Total. This has encompassed looking at the CTA design, position on page, and copy. Wellers Partner Chris Thompson says his company is also focused on CVR. We are going to bring on new personnel to help write conversion-based content related to our top-performing posts, and further design work around our calls to action.

For a better understanding of all the ways you can improve CVR on your site, check out our guide to conversion rate optimization. To begin analyzing, separate your metrics by page type such as landing pages, blog pages, etc.

This can give you an idea of whether your high or low bounce rates are coming from user behavior or site performance. Next, look at the average bounce rates for each group to see where you might need to make site updates.

A high bounce rate can mean UX issues on a blog page, but it could be the right rate for a landing page. Note: Scroll down to the table below the chart and find the column labeled Exits Per Pageview.

Bounce rates are useful because they help you understand how visitors use and interact with your site.

So, spend some time tracking this data and you can use it to find problems you might not know that your users are having. Then you can improve your website experience and conversion funnel with this information.

Top pages are another metric that's useful for problem-solving. For example, say you're trying to figure out which blog posts are best for lead generation.

If the top blog post for leads is the same as the top post for page views, you can logically assume that page views drive lead generation for that post. But what if the second-to-the-top post for leads isn't in the top ten for page views? In that case, you might want to analyze the ratio of leads to page views to rank your top pages for leads.

Then, you can analyze those pages for the strategies your audience is responding to. It's also important to track whether top pages are relevant to your business niche and goals.

While it's great to get high traffic on your website, if that traffic isn't converting, it's not contributing to business growth.

While tactics to improve page views, time on page, and other metrics can boost top pages, more advanced strategies can also help. For example, topic clusters and historic optimization are both approaches that HubSpot uses to improve top pages.

While exit rate is important, it's also a good idea to analyze top exit pages. This metric shows you the percentage of users who exit on this page during the session. So, your top exit pages can show you which pages quickly answer user queries. With a closer look, top exit pages can also highlight:.

Note: Scroll down to the table below the chart and find the column labeled Exits. You may also want to click Edit columns to select the types of data you want to compare for each page on the list. Then, click Export at the top, to the left of the Save Report button.

You can sort your spreadsheet to analyze your top exit pages. There are many strategies to make sure your top exit pages are performing the way that you want them to.

Useful places to start include:. You may also want to use a Website Grader or learn some technical SEO skills to quickly notice and fix minor site performance issues. Since a customer can have hundreds of interactions with a brand before ever making a purchase, understanding the customer journey is difficult.

That's where attribution modeling comes in. Attribution modeling lets you measure what channels and assets are creating sales opportunities.

This will offer hard evidence that your marketing team and organization as a whole needs to invest in and amplify similar resources in the future. Christina Kay , Vice President of Marketing at ResellerRatings, also says that this type of attribution can help you think of the relationship among common website metrics and to your bottom line:.

For example, a dip in revenue may point to decreasing order value as a result of increased bounce rate and abandonment rate on a web page where lots of widgets, images, and videos have been added.

To track attributed revenue for all asset types and channels on your site, follow the steps below:. Attribution reports help show which pages and channels drive the most conversions.

This can help you optimize your budget and efforts. To increase generated revenue, you can create more content related to topics or formats that have the highest attributed revenue.

Other strategies are investing in channels with the highest attributed revenue or promoting and optimizing web pages that users view most before becoming a customer. This post includes formulas that can help you calculate web traffic to increase revenue. Event tracking can help you discover what people are interested in or ignoring on your site, where they're getting stuck or abandoning the customer journey, and what they want or care about that's persuading them to convert.

For example, you may identify a form where a large percentage of visitors abandon your site. Analyzing that form may reveal a broken link or another reason that's causing visitors to drop out of the funnel.

You can fix this issue to increase conversions. Matthew Wood, Head of Digital at Karman Digital and a HubSpot Diamond Partner, stressed the importance of this metric. We want to know how the users are moving around the website, what are they clicking on, and where are they dropping off?

Since we have spent time and money getting the user to the website, keeping them on it and getting them to the right pages is just as important.

There are many ways to create custom events in HubSpot. This user guide to creating custom behavioral events has detailed instructions. To increase event completions on your site, find problematic events and then investigate and remove any barriers that are preventing visitors from taking the intended action.

This HubSpot academy course will show you how to track behavioral events. Please enable JavaScript in your browser and refresh the page to ensure the best GTmetrix experience. Enable AdBlock Plus and test your page without ads on a free GTmetrix account! Get started for free.

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Almost done! Check your e-mail for a validation link. Click on it to activate your account. You must have JavaScript enabled to use GTmetrix GTmetrix requires JavaScript to function properly. While the average number of HTTP requests is around 70 , fewer requests mean enhanced website performance.

Therefore, your agency must go a step further and present the entire picture to clients. The only way to assess how what you are saying is perceived is by studying the reactions. Seth Giammanco, Principal, Strategy and Technology at Minds On Design Lab. Alternately, it may mean site performance optimization is needed, such as reducing page loading time or having a faster First Contentful Paint.

In other words, they were actively engaged e. This important metric helps to understand overall interest and whether content is engaging.

Scroll Depth. This helps to assess content effectiveness and whether there are opportunities for more CTAs. The rate at which users carry out a specific, desired website action e. A longer average session duration often indicates engaging content.

An exit page with a high bounce rate may indicate that content optimization is needed e. Luckily, a client reporting tool like AgencyAnalytics consolidates all that valuable data for you.

The way metrics are laid out and displayed on AgencyAnalytics is much easier for the client to digest, as opposed to viewing them directly on an intricate platform like Google Analytics. It gets the point across without forcing the client to get too into the weeds.

Here are three top dashboards that automate data retrieval and give you a better understanding of website performance. This handy tool helps you to assess website performance, gauge user experience, and identify any potential issues.

Use an automated Google Lighthouse dashboard to:. Identify performance bottlenecks listed by priority level and actionable feedback on how to improve them. Access real-time web page performance insights at the click of a button. Use a pre-built Google Lighthouse dashboard— try it on AgencyAnalytics, free for 14 days.

In addition to website performance, a Google Search Console dashboard is useful to track:. Best performing website traffic sources e. Audience-related analytics such as new and returning users. Track metrics like bounce rate, average session duration and exit pages alongside web page performance insights— create a custom dashboard on AgencyAnalytics, free for 14 days.

Similarly, Solarwinds Pingdom Speed Test is another platform that delivers page speed insights across different regions including the US, UK, and Japan.

Wondering how to get started with monitoring website performance metrics? Pick your desired integration, grant any requested permissions, and sync it to your AgencyAnalytics account.

Picking a more general dashboard e. Replicating an existing dashboard or even just a specific section. Add social media widgets and search engine optimization insights alongside your clients' web performance metrics. Create your own custom dashboard on AgencyAnalytics, free for 14 days.

To keep data transparency on the table, create login profiles for your clients. By providing us with access to real-time data and analytics, AgencyAnalytics helps us make informed, data-driven decisions about our clients' marketing campaigns, website performance, and other key metrics.

This allows us to optimize our strategies and tactics more effectively, leading to better results for our clients and agency. Daniel Dye, President of Native Rank, Inc.

After all, no one likes slow load times or any other significant delays. Factoring engagement insights will also help you to address website-related issues like a high bounce rate on landing pages or even marginal conversion rates.

Knowledge is power, and doing your due diligence will steer your clients to success. That said, consolidating all these metrics manually is time-consuming and headache-inducing. Instead of toggling between platforms, use AgencyAnalytics to automate data retrieval and filter those important metrics into intuitive, visual dashboards.

The response from our clients has been overwhelmingly positive, as they appreciate the convenience of having their Google Search Console, rankings, and Google Analytics data consolidated in one user-friendly interface.

This eliminates the hassle of logging into multiple platforms and navigating through complex interfaces. Say bye-bye to clunky, manually-intensive reports and hello to automated dashboards.