Jo is not new to juggling it all. We actually had to read her resume twice because of all the experience she has of doing everything all at once. And that is how we placed Jo in our Marketing Events and Sales role.

We knew it would take a unicorn to fill this position and Lyndsey found her. Lyndsey and Jo and one of our events. Connect with Jo! By Amplify Advisors T November 2nd, Intro to our Epic Team 0 Comments. Share This Story, Choose Your Platform! A well-crafted digital marketing strategy enables B2B retail businesses and wholesalers to generate more leads and increase online sales by reaching the right people with the right messages at the right time.

To find out more, please contact one of our sales specialists today. Image Source Canva. SMEs face numerous operational challenges when it comes to achieving sustainable growth. There are Everybody needs a little help at some time or another, and what better way to get the advice that A Strategic Approach To Amplify Online Sales For Small Business Owners Andrew Gibbins Jun Implement An Ecommerce Platform Traditionally, B2B trade sales were made predominantly via product catalogues and sales reps.

Optimise Your Website For User Experience And Search Engines A user-friendly, responsive website is the cornerstone of any successful online sales strategy. Create A Digital Marketing Strategy To Drive Traffic And Generate Leads Sales can be made online through various channels.

Implement A Robust Customer Relationship Management CRM System A CRM system can play a vital role in managing customer data, tracking interactions, and automating Ecommerce sales processes. Offer A Seamless, Secure Checkout Process To encourage online sales, it's important to offer a frictionless checkout experience that instils trust and confidence in your customers.

Provide Social Proof Social proof is a powerful tool in driving online trade purchases, as B2B buyers often rely on reviews and testimonials from other customers before choosing a supplier.

Next Steps A well-crafted digital marketing strategy enables B2B retail businesses and wholesalers to generate more leads and increase online sales by reaching the right people with the right messages at the right time. Keep in mind these numbers are just starting points.

For a deeper dive into other metrics like ROI, CTR, ROAS, and more, check out our primer on metrics for digital marketing success.

UGC amplified marketing is well-suited to lean marketing teams for many reasons — including its flexibility and adaptability. With basic data from metrics like engagement, conversion, and reach, you unlock valuable insight into which content performs best for your brand.

This builds into a positive feedback loop, in which your UGC engagement metrics guide your content refinements for continually better results. Do maintain authenticity. Sharing the good and bad customer reviews is one of the most important things you can do for your brand.

Negative reviews offer a fair counterbalance to positive reviews, which builds credibility with customers. Stay updated on UGC rules and regulations.

Legally, UGC is considered a form of advertising when used by brands and retailers. While each of these laws have different specific details, they all aim to protect customers from fraudulent, deceptive, and misleading advertising.

Violations of these laws can be costly — not only financially, but to your reputation as well. Remember that your customers are your greatest asset. By harnessing the power of UGC and implementing an amplified marketing strategy, even the leanest of teams can achieve remarkable engagement and sales.

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We'll keep you informed of all the latest and greatest content that we publish. The Bazaar Voice. Search the blog. Popular tags. Amplified marketing: Strategies for lean teams Actionable insights , Drive conversion.

Guylaine Cadorette Global Marketing Content Manager. December 27, Related Content Agile marketing: How lean teams get big returns 12 best marketing tools for small businesses Review marketing: How to amplify ads Marketing timeline: A campaign for every season.

Ready to talk to us? Get started. The power of user-generated content in amplified marketing First, a quick review: UGC is content created by real people to promote your brand.

Amplified marketing is like a megaphone for your UGC Instead of spending precious resources writing content from scratch, building new promotions entirely in-house, and generally reinventing the wheel, amplified marketing hands the mic to a credible source customers already listen to: each other.

Why user-generated content is perfect for lean marketing teams Combining amplified marketing and UGC offers the most marketing bang for your buck. Host contests or campaigns on social media. Collaborate with micro-influencers or loyal customers for content To drum up even more chatter on social media, consider partnering with relevant influencers and your most loyal customers — especially if your target audience is younger.

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Want to grow your consultancy and generate ROI from your marketing? First name. Last name. Your email address. Phone number. Your message. Send message. A guide to devising an appealing marketing message is as follows:.

Let us assume a company sells software solutions to working professionals. If high school students are not eligible to buy the solution, what is the need to message them?

In such a case, marketing messages should be forwarded to working professionals. Besides knowing the right set of consumers, SDRs have to apprehend their buying intents and preferences.

For the same reason, marketers indulge in buyer persona research before crafting marketing messages. SDRs can know more about the target consumers by organizing online forums or interviews.

Social listening can help SDRs collect information about the target audience. Sales messages should answer the pain points of consumers. While conducting buyer persona research, SDRs discover challenges and hassles faced by consumers.

Your target audience is seeking solutions to these hassles. If your product can solve the annoyance, inform the target audience. Once the customer thinks your product can be the solution to their hassles, it will automatically be sold.

However, sales messaging to answer customer pain points need extensive background research. Every product has some unique value propositions that can lure consumers. Sometimes, a company might have some unique characteristics that might be rare in the industry. For example, an oil manufacturing company with zero carbon emissions can tell consumers about it.

Besides highlighting the USPs, ensure the message is clear and straightforward. The target audience can ignore a complex marketing message. Your target audience might not be familiar with industry jargon or technical terms.

Therefore, SDRs should use palatable language for sales messaging. The tone can be formal or informal, but the language should be simple. Also, sales messages should help connect with consumers on an emotional level.

Content marketers have the hardest job in marketing. For most brands, content is one of the main, if not the main, marketing strategy, yet our content marketing teams are some of the most overworked, underserved and under-budgeted teams in an organization.

There is clearly a disconnect here. Think about it: There is an unrealistic expectation for these barebones teams to regularly produce a high quantity of high-quality content. They also have the added pressure of serving as experts in everything your company does and about everything the brand wants to be seen as a thought leader for.

So yeah, the bar is set high, and something has to give. Enter amplified marketing , offering your team the support and guidance it craves and needs. It serves all enterprise marketers. The key is that when you turn your focus from serving search engines to serving humans, you automatically level up your content.

Sales : Ramp up your reach — and increase your ROI — by letting amplified marketing elevate your sales strategy. Instead of content that focuses solely on what a brand wants an audience to know, inform content with what an audience wants to know.

Infuse the human element into your sales and marketing strategy via real-life examples from customers, real stories that your audience can relate to, and attention-grabbing clips that could interest — and land — prospects.

This is impactful content for your audience that humanizes your brand and will create more engagement with your prospects. Customer Success: Education is an important part of keeping your customers engaged and happy with your brand.

Your customers are a wealth of information for your brand. Enablement: Unsure of how to arm the different teams across your organization with new information quickly and efficiently?

Some of the most helpful and important content for your employees happens in meetings and brainstorming sessions. So why not record those conversations and highlight the important scenarios and questions that will serve your team?

You can then distribute this content easily across the organization and give them the tools to succeed. C-Suite: Your C-Suite is likely made up of individuals with years of experience, different expertise, and talent. What else does amplified marketing bring to the table for this specific niche?

Unique perspectives, expert solutions, thought leadership, and much more. Business Growth: When brands align to the needs and wants of their audience, instead of chasing more content, more traffic, more everything, they start to see something amazing. Higher engagement and higher conversions.

Amplified marketing puts the focus on building a connection with your audience by offering them truly unique and helpful insights. Conversations forge connections, and connections eventually fuel conversions. The old way of content marketing is broken. Amplified marketing solves this conundrum by serving our audiences before we serve search engines.