This is why it's frequently proven Benchmatks be a good metric to use when creating correlation charts that map performance to user engagement and business metrics, like bounce rate and conversion rate. Learn more. Check out GTmetrix PRO!

Website performance benchmarks -

It offers a range of reports and metrics to provide valuable insights into how Google crawls and indexes your site. This practice allows you to stay ahead of the curve, adapt to evolving user expectations, and maintain a competitive edge in the digital landscape.

Follow the above guide and explore the ins and outs of benchmarking website performance, equipping you with valuable insights and actionable steps to ensure your website operates at its best. Feel free to get in touch with us if you require assistance on how to benchmark website performance to achieve optimal results.

Or request a free website growth audit now. Rana is a website development consultant and a Co-Founder of WP Minds, a website consulting service that helps coaches, trainers, authors, and creatives to create winning website strategy, develop high converting websites, attract visitors and convert leads into customers to grow their businesses.

Your email address will not be published. Blog » Continuous Website Optimization » How to Benchmark Website Performance for Optimal Results How to Benchmark Website Performance for Optimal Results Last Updated : October 16, By Rana Leave a Comment.

Importance of website performance In the digital era, optimal website performance is vital for maximizing online potential. User satisfaction: Swift loading and smooth interactions ensure visitors have a positive experience. Conversion rates: Faster sites lead to higher conversions, boosting business success.

SEO ranking : Search engines favor fast-loading websites, improving visibility and organic traffic. Brand reputation: A well-performing site reflects professionalism, building trust and credibility. Mobile experience : Performance affects mobile users, a significant portion of online traffic.

Bounce rate: Slow sites increase bounce rate, negatively impacting user engagement and SEO. Revenue growth : Improved performance correlates with increased sales and revenue generation.

User engagement : Quick, responsive sites encourage users to explore and engage with content. Accessibility : Fast-loading sites cater to users with slower connections, expanding audience reach. User retention: Positive experiences lead to repeat visits, fostering a loyal user base.

Building a website that drives traffic and generates leads is challenging. Leave a Reply Your email address will not be published. DOWNLOAD OUR FREE PDF AND START DOWN THE ROAD TO LEAD IN YOUR COACHING NICHE DOWNLOAD THE PDF. Sara D. The team has done a tremendous job on several of my client projects.

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Startups and emerging sites can use these metrics to benchmark growth. Just monitor them over time and note any incremental changes. Here is a useful GA dashboard template that can help you answer this question in a single view. You can download it for free and customize it colors, metrics, visualizations as you see fit.

Related : 15 Tips for Setting Realistic Website Traffic Goals. You need to know more about the people visiting your site than their raw number. You can either track them broadly as desktop, mobile, or app visitors, or you can go deeper and take a look at operating systems Windows, Android, iOS, etc.

or even specific devices Google Pixel, iPhone 13s, etc. The exact breakdown can have a significant impact on your web development process and the functionalities you offer. Benchmarking these numbers can point you in the right direction when it comes to optimizing your website.

You can utilize Google Analytics benchmarking reports to determine whether to enhance the experience for your largest existing user base or to broaden your appeal. Here is an example of a GA traffic dashboard you can use to review the quality of mobile vs desktop traffic.

This refers to sources of traffic that send visitors to your website. You want to identify top channels for your industry and adapt your marketing strategy accordingly. The list below is not exhaustive and may be different for your specific line of business or website type.

Benchmarking traffic by source allows you to identify the optimal media channel that will help you reach your core audience. In particular, you should pay attention to marketing channels that cost money.

This will give you an idea of where to invest and how much. You should also get a good idea of how big of a role paid advertising has in your business sector. Here is an example of an acquisition dashboard you can use to identify the sources of traffic that send visitors to your site.

While quantity has a quality of its own, you want to pay attention to more than just the number of visitors and where they come from. Engagement metrics can tell you a lot about the quality of the traffic to your website and its value.

Here, you want to benchmark metrics that reveal data about website navigation and time spent on specific pages. You also want to know how many pages they browsed through per visit. This will allow you to identify how individual pages perform and help you learn what your customers expect from your website.

Here is an example of a website engagement dashboard from Databox. If you are a B2B business that would like to compare your website engagement metrics to companies like yours, we recommend joining this public Benchmark Group.

The access is free. The important metric here is the bounce rate. Do some research into bounce rates across various industries, devices, and marketing channels, as they can vary wildly. In addition. Now we come to the mother of all metrics — conversions. It shows how successful marketing and research efforts are and comparing your conversion rates with competitors can help you identify which part of their funnel you want to investigate more closely.

Examining conversions in relation to other website engagement metrics allows you to get a better insight into funnels. To identify which website sources bring the most conversions, watch our data snack below.

This is one general conversion metric applicable to all industries. In order to calculate converted visits, you first need to determine which goal or step in the funnel counts as a conversion. Some care is required here. In order to get useful information, you need to ensure that the types of conversions match.

Newsletter sign-ups cannot be compared to purchases or long-term service subscriptions, for example. This varies from business to business as not every company will value single purchases and service signups equally. Related : How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy.

Here, you want to focus on first-time and returning visitor conversion rates. For eCommerce sites, you can expect a high number of first-time visitors making a purchase, while B2B sites will have the opposite results, with the majority of conversions happening after the prospects have already engaged with the site.

This will give you more information on which part of your funnel if any needs tweaking or if you should rethink your whole process. Related : Acquisition Reports In Google Analytics: Everything You Need to Know.

Visitor behavior and engagement are just as important for conversions as they are for website performance. Some disparity is to be expected, as Start Render measures when the first pixels start to appear on the page, and LCP measures when the largest visual element image or video finishes rendering.

In most cases, the difference between Start Render and Largest Contentful Paint isn't huge for pages served to desktop. Mobile tells a different story, even among the fastest pages we tested. For example:. While those were the most glaring examples, most of the other sites also had significant differences.

There's also this gotcha If you're serving a lot of mobile users, you may want to validate that LCP is a valid metric to track — and troubleshoot any issues that are preventing it from being measured correctly.

Visually Complete was a helpful metric for its time, but it came with its fair share of gotchas — such as the fact that it sometimes didn't fire until long after the page had fully rendered.

You can see examples of this above. While we still track Visually Complete in SpeedCurve for folks who are still using it, we consider it unofficially deprecated in favour of more precise metrics.

If you're not already using SpeedCurve, I encourage you to sign up for a free trial and create your own benchmarks dashboard where you can see how your site compares to your competitors. I also encourage you to check out the entire Industry Page Speed Benchmarks dashboard no login required.

You can drill down into the historical test data for every site. If you spot something interesting, let me know! Speed Matters. Industry page speed benchmarks March industry benchmarks research core web vitals.

Wesbite your performznce leadership by contributing to our Fiber-rich foods for fullness. Join Wdbsite community of experts now! Bencjmarks, in turn, can perfoormance brand recognition and conversion rates and have a Website performance benchmarks effect further down the line, all the way to Benchmarsk. There are many metrics to pay attention to and they all must work together in balance. You need to understand what makes a website fast or slow and how these factors interact with each other. In order to have a better grasp of how your website is performing and improve its performance if necessaryyou need to set up a baseline, a benchmark. What website performance metrics you should benchmark depends on your goals. Discover the latest web traffic benchmarks, trends, and Performamce insights from Coenzyme Q and mitochondrial function survey of web professionals. Your site's up Sports nutrition experts running, connecting your business with customers searching perofrmance what you have to prrformance. But is your site performing well? To help you take your website to the next level, I surveyed over web analysts in the U. including web marketers who track site growth to learn how they measure performance and the top strategies they use to rank on search engine results pages SERPs. So, we also asked about their early predictions about how this tech will shift SERPs in the future.