Today, there are two primary formats for structured data, JSON-LD and Microdata. Once you have chosen the structured data format, you can use one of the many tools available to generate and retrieve the relevant structured data. Quattr is one such tool that allows you to instantly generate structured data markup code for new copy addiitions.

There are different ways to add structured data to your web page, such as placing it in the HTML of your website or a separate file, such as a JavaScript file. Read our structured data implementation guide for more.

You must test your schema code to ensure it is valid and properly implemented. The Rich Results Testing Tool will tell you whether the data is valid and if Google recognizes it. You must check your code if the structured data markup is invalid.

You may have missed some tags or omitted some of the required information. When your content is validating and displaying as desired in the Rich Results Testing Tool, you can publish it live on your website by adding it to one of your existing pages or creating a new one.

Once this page is published, search engines will start crawling and indexing its content in their databases to include it in their search results when users search for that information.

After implementing structured data markup on your web page, you should monitor and test it regularly. It is easier to implement and requires less effort than Microdata.

It is also easier to maintain since it requires less code to update and less human error. In addition, JSON-LD is better for conveying the semantic meaning of content, which can help search engine crawlers better understand the context of content and rank it appropriately. From a user standpoint, Microdata is the preferable option.

It allows for more prosperous, more detailed information to be embedded into a page than JSON-LD, which can benefit users with a better user experience.

Microdata also offers more flexibility for page designers and developers, as it does not have to be restricted to a specific type of element or format.

Read our Microdata SEO guide to learn more. Ultimately, while both are effective structured data markups, you should choose the one that is easier for your organization to implement. Consider what will work best with your existing content and page structure when deciding between them.

While the current tools allow you to test if your web page has a structured data markup, none of the tools suggest what improvements you can make to your structured data entries. Quattr, the only growth platform built like a search engine, analyzes your website just like a search engine and finds optimization recommendations.

Plus, you can optimize your content with a side-by-side view of the top competing page on SERP for your target search intent. In addition, you can test how these changes impact your overall relevance score and deploy changes confidently. Search engines like Google are constantly improving their algorithms and refining how they display content in their results pages based on user behavior and user feedback.

The challenge for website owners is ensuring that search engine bots are crawling their sites and that the data is being recognized and displayed on the results pages.

Adding structured data aids this process. Structured data using Schema markup provides search engines context about your page's contents. This context helps them crawl, index, and display your content to users for multiple search queries.

Structured data is also crucial to getting multiple SERP listings by ranking and appearing in different SERP features like rich snippets or image carousels.

Thus to earn extra real estate on SERPs, it is essential to have the correct structured data in place for your web pages and their content.

Existing tools only allow you to check whether your pages have structured data entries added, but with Quattr, you can test and deploy schema markups at scale. Then, compare them with top competing pages and deploy with confidence that these optimization efforts will positively impact your rankings and traffic.

Schema markup is a structured data markup that helps search engines better understand website content. It's used to identify detailed information about webpages, such as dates, people, events, locations, and more, so that search engines can display this information in search results and provide users with more relevant and valuable results.

This markup provides search engines with detailed information about the content on your pages so they can better understand and index it. Additionally, the structured data can be used to create rich snippets, which attract more clicks from search engine results pages.

You can add schema to your website by using the Schema. org markup language. Head to the Schema website and find a directory of all structured data you can add along with their code.

This code can be added to the HTML of your website, either using a plugin or manually. Rick got involved in SEO by accident 20 years ago while working at a small startup.

Rick writes about how to optimize and enhance websites for search engines. Quattr is an innovative and fast-growing venture-backed company based in Palo Alto, California USA. Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability.

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Anchor Text Generator. Image Alt Text Generator. Discover Topics. Default structured data markup options for your Wix site.

Wix offers a range of default structured data markup options for your site. For some page types, Wix automatically adds these markups when you create the page. For other pages types, you can choose to enable or disable the markup.

Wix adds preset markups to some of your site's pages by default when you create them. These are Wix Stores product pages, Wix Bookings services pages, Wix Blog posts, Wix Forum posts, and Wix Events pages.

Learn more about preset markups When you add a business name and location to your site, Wix automatically creates Local Business markup for your homepage. Local Business markup can help improve your website's search results and ranking.

Learn more about local business markup Wix automatically adds Sitelinks search box structured data markup to your site's pages when you add the Wix Site Search app to your site.

Google uses this markup to add a search box when your pages appear as search results. Learn more about Wix Site Search You can also choose to enable FAQ structured data markup for collapsible lists in your Wix Blog posts.

Search engines like Google can use FAQ markup to display a list of questions and answers for your page in search results. Learn how to add an FAQ to a post Note: Due to a Google update, FAQ and How-To structured data will only appear for large government sites and health websites.

Learn more about this update. If you already have FAQ structured data markup, you do not need to remove it as it has unused structured data has no effects on Google Search. Adding structured data markup to pages using SEO Settings. SEO Settings let you apply the same SEO logic to multiple pages at the same time.

Instead of editing each page's individual settings, you can customize the settings that apply to entire page types for your site. Some of your site's pages come with preset markup when you create them.

These are Wix Stores product pages, Wix Bookings services, Wix Blog posts, Wix Forum posts, and Wix Events pages. You can customize the structured data markup for these pages in SEO Settings. You can also add variables to your markup to create dynamic code.

Learn more about customizing markup in SEO Settings. Get help with your SEO from a professional. Did this help? Yes No. Ultimately, it all depends on the data you're trying to implement, what the benefit is to your website, and what would be easier to share with your team.

Structured data affects mobile a little differently — through Accelerated Mobile Pages AMP. Accelerated Mobile Pages is a Google-backed, open source project to help all mobile pages load quickly regardless of device.

Structured data markup works a little differently for social platforms. This requires Open Graph Protocol and similar languages that ensure your website and blog content appear in an easy-to-read way when you promote this content on a social network.

Two common social media features that use Open Graph Protocol are Pinterest Rich Pins and Twitter cards. We talk more about how to do this below. So, how does structured data affect what we and our customers see?

When webmasters adhere to structured data standards, search engines like Google and Bing reward their websites and organizations by featuring their content in a variety of SERP features another reason to use structured data.

Google SERPs display a wide variety of information , but the ones we talk about below are specifically influenced by structured data.

There are also a couple of ways that structured data can benefit your non-SERP marketing efforts on social media and email marketing. Carousels show up as images with captions related to a search, such as movie actors, cars, or news articles.

Searchers can click through these images to access a separate SERP for that search. Videos function similarly to carousels but feature videos instead of images or other listings.

Searchers can scroll through these results to directly access and watch each video. Based on how you mark-up your content, you may also qualify for video enhancements such as LIVE badges and video host carousels.

Here's how to use structured data to show up on videos. Featured Snippets display information relevant to a query — and link to a third-party website which sets them apart from Answer Boxes and Knowledge Panels, which draw from public domain databases.

Knowledge Panels pull together the most relevant information from a search and display it as a separate panel on the right side of a SERP. They typically include images, dates, and category-specific information, such as stock prices for companies or birthdays for celebrities.

In fact, structured data doesn't promise anything, it only makes it easier for search engines and social networks to interpret your content.

Also, Knowledge Panels aim to answer queries without requiring a click-through … good news for searchers, and bad news for businesses. Unlike content features, enriched result features enhance regular search results.

They're also called rich search results or rich snippets. Breadcrumbs appear on mobile devices, in place of a URL, above the title of the results page, and next to the site's favicon as of Sitelinks are additional links displayed beneath a search result that navigate to different parts of a website.

Google pulls them into a SERP when it thinks additional results would benefit a searcher. Sitelinks Searchbox is like Sitelinks with a search bar directly featured in the result.

That search box uses Google — not the featured website — which creates a brand new SERP. Sitelinks Searchboxes only show up in branded searches. FAQ can be used on any page that lists questions and answers — not just traditional frequently asked questions FAQ pages.

This feature allows searchers to access your questions and answers right from the SERP; it also extends your result vertically, taking up even more SERP real estate and helping your site stand out. Here's how to use structured data to display FAQ in your search results.

The how-to feature is similar to FAQ in that it displays a page's content if it fits certain criteria on the SERP so searchers can see that information. It walks searchers through a set of steps and can feature video, text, and images.

Unlike FAQ, the individual steps in how-to result aren't linkable; however, searchers can access the entire list of steps by clicking your results. These results can show up in two formats: standard accordion layout or rich result carousel, depending on the content. Here's how to use structured data to display how-to content in your search results.

Not only does this markup enhance your social posts and ad efforts, but it can also be read by search engines — which could contribute to any SEO changes in the future. Social cards display images and rich text when links are shared on social media. Any organization who uses social media to share content should be using proper social markup, such as Open Graph Protocol.

Have you recently booked a flight or ordered something online? This is due to email markup. However, taking the steps to implement structured data is critical. It might seem like a lot of extra work, but using the correct structured data markup will ensure Google can make sense of your content and can help you potentially increase your click-through rates and visibility.

Make sure the Website tab is open. Plug the web page URL or the HTML code at the bottom, and click Start Tagging. When the tool loads, you should see your web page on the left side and data items on the right. Highlight different components of your web page to assign data tags such as name, author, and date published.

The tool will suggest different data tags for different types of data, i.

A featured snippet is when Google deems your information so helpful that it features it at the top of the search results, like this:. There is no structured data for featured snippets; Google alone determines the most useful content to display.

But on January 22, , Google put an end to the double-dipping and announced that sites included as featured snippets would not appear again in the ten listings on page one. Rich cards are a variation of rich snippets built specifically for the mobile SERPs. As you can see, rich snippets will still appear in the mobile SERPs.

But rich cards are mobile-first. We recommend adding both types so you can give users a complete mobile experience. Google a person, place or company and you might hit a knowledge graph or knowledge panel — a helpful aggregate of information pulled from sources deemed reliable:.

But once they do, you can control the information they share by connecting them to information on your site via structured data. Simply scroll to the bottom of the panel until you get to this:. Some types of markup will help a site appear in the SERPs along with organizational links to other priority pages on the site.

Almost always, breadcrumbs appear only for branded searches. If the query is more specific than that, Google will just send the user to the most relevant page on your site instead. Also called enriched results, these interactive search results let you filter your search criteria further, much like a product filter on an ecommerce site.

And how does Google create an advanced filter feature that includes thousands of different websites? By letting users search across various properties that are specified in the particular structured data item made for this purpose.

AMP stands for Accelerated Mobile Page, a lightning-fast version of your page that can be swapped in for the original page in mobile results. These pages can appear in AMP carousels, a coveted location for publishers and bloggers.

When you link to a web page on Twitter, Facebook, Pinterest or other social platform, the platform generates a default image, title and description for the page.

You can control what gets displayed on social media sites using social cards, a form of structured data that communicates with social platforms. First of all, structured data is not a direct ranking signal.

Another misconception is that structured data changes how you appear in the SERPs. In reality, only Google determines what your listing will look like—and that can change daily with each new update. So, think of structured data as more of a suggestion than a guarantee. Focus only on the item types that are useful to your customers.

If you care about SEO, then pay attention to structured data. That said, certain industries and business types are impacted more by certain types of structured data. If you use AMP, structured data implementation is a little more complicated.

Beyond that, structured data markup starts to get very specific according to the industry. Financial institutions can add FinancialServices markup to their locations. Airlines can display flight times and ticket information using Airlines.

The best thing to do is look over the full list of item types and critically consider what would be helpful for your business. Again, the structured data used by your business and SERP competitors should be your 1 priority. There are a number of tools available that can help you implement structured data.

Some of the most reliable ones come from the search engines themselves. These include:. The bottom line is, Google has a real incentive to push as many websites as possible to use structured data because it helps them provide a richer search experience.

Stay competitive by auditing your own structured data strategy regularly! org supports many structured data markup formats, but the most common ones are JSON-LD, Microdata, and RDFa. Terakeet uses cookies to enhance your experience and analyze traffic.

By clicking accept you agree to our use of cookies. What is Structured Data for SEO? Everything to Know Mar 20, Read time: 12 min. Key Points Structured data helps search engines understand how to display content. org supports JSON-LD, Microdata and RDFa. Structured data is used for rich snippets, rich cards, AMPs, knowledge graphs and more.

Contents Jump to. Structured Data Structured data is any data that lives in a fixed field within a file. Fortune Enterprise SEO Playbook Discover how enterprise brands can create content that builds authentic audience connections. Value of Organic Search White Paper See how an investment in organic search delivers ROI that compounds over time.

What is structured data? What are some examples of structured data? Read Next Brand Breakdown: Plugging Into the Electric Vehicle Market Jan 25, Google SGE: How Brands Can Influence AI Search Results Jan 19, Learn how consumer insights can drive consumer connection What We Do.

CMO-level insights, digital trends, and thought leadership sent to your inbox. A Schema. org structured data is about a data Type and can contain more than one Type within the JSON-LD structured data script.

The difference between a structured data Type and a Property is that the Type is the main subject of that part of the structured data and the Property is the description of that Type. The structured data Type can be thought of as a thing and the property is a description of that thing.

References to Schema. org structured data property will always be in the context of it being an attribute of the Type. So when you see the phrase Schema. Likewise, the Type will always be accompanied by structured data Properties that offer details about that structured data Type.

PascalCase is a way of naming things by using compound words where two words are joined together and capitalizing the first letter of each word. The definition of a structured data Property, according to Schema.

org is:. When we talk about Type we are generally talking about a thing. That said, a service can be a type. A property describes an attribute of a Type or a relationship of the Type with something else. The Property describes or gives information about the Type. Structured data Types are spelled with PascalCase.

A structured data Property is spelled differently. When the Property is a compound word two words joined together the first letter in the first word is lower case and the first letter in the second word is upper case.

When the structured data Property is just one word, then the first letter of the word is still spelled in lower case. The colon : is a part of the code and it means that everything that follows is what that Type is.

That script is saying, the following is a Type, indicated by the code type and the colon next to it indicates that what follows is the structured data Type.

In this case, there are two Types, one is NewsArticle and the other is Organization. In the above script you will see that there is a comma. That means that there is more data coming. I just wanted to point that out to explain what it is.

The interesting thing about this Type is that it is a single word and the first letter is capitalized. A structured data Property that consists of a single word will have the first letter in lower case. Publisher publisher is a property of the NewsArticle type. If you have gotten this far you now know two important parts of a JSON-LD structured data and a little bit of how they are organized within the structured data script.

org types. Here is a partial list of ten generic types called Parent Types. Each generic parent type can be clicked through to more specific types. That means you can start at the Schema.