Fechniques them is the ability to send multiple files at the Speed optimization techniques time, over the Spede connection. Lossy compression Lossy compression techniques, similar to those used with audio files, remove non-essential header information and lower original image quality on many high-resolution images. For an ecommerce website, that may mean having descriptive product pages, high-quality images, and a streamlined purchasing process.

Speed optimization techniques -

First, run the performance tests on your page to find out which plugins are slowing down your website. Not only does the website speed depend on the number of installed plugins but also on their quality.

Try to avoid plugins that load a lot of scripts and styles or generate a lot of database queries. The best solution is to keep only the necessary ones and ensure that they are kept up to date.

Minimize the number of JavaScript and CSS files If your website contains a lot of JavaScript and CSS files, it leads to a large number of HTTP requests when your website visitors want to access particular files. If you reduce the number of JavaScript and CSS files this will undoubtedly speed up your website.

Try to group all JavaScript into one and also do so with all CSS files. This will reduce the overall number of HTTP requests.

There are a lot of tools to minify HTML, CSS, and JavaScript files quickly. For instance, you can use WillPeavy , Script Minifier , or Grunt tools. Use website caching In case there are a lot of users accessing the page at one time servers work slowly and need more time to deliver the web page to each user.

Caching is the process of storing the current version of your website on the hosting and presenting this version until your website is updated. The approaches to website caching depend on the platform your website is developed on.

For WordPress for instance, you can use the following plugins: W3 Total Cache or W3 Super Cache. If you use VPS or a dedicated server, you can also set up caching under your general settings. Implement Gzip Compression Gzip Compression is an effective way to reduce the size of files. It minimizes the HTTP requests and reduces the server response time.

Gzip compresses the files before sending them to the browser. On the user side, a browser unzips the files and presents the contents. This method can work with all files on your website.

You can enable Gzip on your website by adding some lines of the code or via a utility called gzip. Database optimization in CMS Database optimization is the an effective way to increase performance.

If you use a content management system CMS packed with complex plugins, the database size increases and your website works slower. For instance, the WordPress CMS stores comments, blog posts, and other information that take up a lot of data storage.

Each CMS requires its own optimization measures and also has a number of specific plugins. For Wordpress, for example, you may consider WP-Optimize. Reduce the use of web fonts Web fonts have become very popular in website design.

Unfortunately, the use of web fonts has a negative impact on the speed of page rendering. Web fonts add extra HTTP requests to external resources. The following measures will help you reduce the size of web font traffic: Use modern formats WOFF2 for modern browsers; Include only those character sets that are used on the site; Choose only the needed styles This message is provided by the hosting to browsers or search engines when the accessed content of a page no longer exists.

In order to detect and correct a error, you can use error detection tools and plugins. As we mentioned, additional plugins can negatively affect your website speed, so we advise running the resource through external tools for error detection.

If these dead links no longer bring any visits and thus never consume your server resource, then you may leave them as they are. If these pages still have some traffic coming, consider setting redirects for external links and fixing the link addresses for the internal ones.

Reduce redirects Website redirects create additional HTTP requests which negatively impact performance. We advise to keep them to a minimum or eliminate them entirely.

First, you should identify all redirects on you page by running a site scan. You can use Screaming Frog to quickly identify redirects. Then you must check if they serve a necessary purpose and leave only the critical ones.

Use prefetching techniques Prefetching entails reading and executing instructions before a user initiates them. The technique is rather common. It works well if you can anticipate user actions and, for instance, load some content or links in advance.

Usually, modern browsers allow for prefetching by default as they assume user behavior patterns. There are three main types of prefetching: DNS-prefetching.

The practice entails resolving domains into IP addresses in advance. Link Prefetching. If you are sure that a user will click on a specific link to navigate to some page, you can apply this type of prefetching.

The method is useful for stable user journey actions, like moving to the shopping cart page after one or several items were added. This approach means rendering an entire page or some elements of it in advance.

While prefetching is effective, it requires deep user behavior analysis in to make precise assumptions. Conclusion Currently, a typical user expects web pages to load less than after 3 seconds.

So, we recommend applying a simple yet effective website speed optimization approach: Check and evaluate the key factors of website success, considering conversion, visibility, and usability. Test your current website speed and prioritize the pages and features that need the most attention in regard to these three factors.

Start your optimization with the most speed-reducing aspects and focus on the pages that define your conversion success the most. Comments 6 Sort by newest. Load More Comments Add Comment. Subscribe to our newsletter Stay tuned to the latest industry updates.

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Speed test tools provide valuable insights into your website's technical performance. However, they may not reflect how real users perceive your website's speed.

Not Considering Accessibility: Websites not accessible to people with disabilities can affect website performance and user experience.

It is essential to ensure the website is accessible to all users, including those with disabilities. A good website has many factors contributing to its overall performance, including its core web vitals, speed index, image optimization, and more.

By optimizing these areas, you can improve your website's speed and overall user experience. Let us understand each of these best practices in detail:.

Core Web Vitals are a set of user-centric metrics introduced by Google to measure the overall performance of web pages. They focus on three key aspects: Largest Contentful Paint LCP , which measures loading performance, First Input Delay FID , which gauges interactivity, and Cumulative Layout Shift CLS , which assesses visual stability.

Now that you understand the Core Web Vitals metrics, let's debug them using Chrome DevTools. Step 1: Open Chrome DevTools and navigate to the "Performance" tab.

Click the "Record" button to record a performance profile. It will record all the events on your website, including the Core Web Vitals metrics. Step 2: Once you have recorded a performance profile, you can analyze it by looking at the waterfall chart.

The waterfall chart shows you the load times of all the resources on your website, including the LCP. You can use the "User Timing" section in the DevTools panel to analyze the FID. This section shows the time the browser takes to respond to user input.

You can use the "Layout Shifts" section in the DevTools panel to analyze the CLS. This section shows you any unexpected changes in the layout of your website as it loads.

Step 3: Once you have analyzed the performance profile, you can identify any issues affecting your Core Web Vitals metrics. For example, if your LCP is slow, you can investigate the resource causing the delay and optimize it for faster loading times. Step 4: After identifying the issues, you can make necessary changes to improve your Core Web Vitals metrics.

These changes can include the following. Optimize Server Performance: Ensure your web server responds swiftly to user requests. Choose a reliable hosting provider with low server response times.

Minimize Render-Blocking Resources: Reduce the impact of render-blocking resources like CSS and JavaScript. Use techniques like asynchronous loading and code splitting. Lazy Load Images and Videos: Implement lazy loading to defer the loading of non-critical images and videos until they enter the user's viewport.

It is advised to optimize your website for Interaction to Next Paint INP , which replaces FID in March Focusing on Core Web Vitals enhances the user experience by providing faster loading, smoother interactivity, and visual stability.

Speed Index measures how quickly the contents of a webpage become visually complete. It considers both the time to first render and the visual completeness of the page.

Prioritize Above-the-Fold Content: Load essential content first, especially above-the-fold elements, to ensure users can access meaningful content quickly.

Optimize Critical CSS: Critical CSS contains styles necessary for initial rendering. Extract and apply critical CSS to minimize render-blocking and enhance speed. Reduce Third-Party Scripts: Evaluate and limit third-party scripts, as they can significantly impact loading times.

Use them sparingly and asynchronously. A faster Speed Index results in quicker perceived loading times, directly improving user engagement and SEO.

Image optimization involves compressing and delivering images to maintain quality while minimizing file sizes. Choose the Right Format: Select appropriate image formats JPEG, PNG, WebP based on the type of image.

WebP, for instance, provides high quality at smaller sizes. Resize Images: Scale images to the dimensions they will be displayed at.

Oversized images unnecessarily increase load times. Use Compression: Utilize image compression tools to reduce file sizes without compromising quality. It reduces bandwidth consumption. Proper image optimization reduces page load times, leading to improved user experience.

Optimized images consume less data, making your site more accessible and usable, especially on mobile devices. Browser caching involves storing static resources locally in a user's browser so that they don't need to be reloaded whenever they visit your site.

Set Appropriate Cache Headers: Configure cache headers to specify how long resources should be cached. Use long expiration times for static resources. Leverage Browser Caching Plugin: If using a content management system, consider using caching plugins that facilitate effective browser caching setup.

Version Your Assets: Append version numbers to your asset URLs when you update them. It prompts browsers to fetch the latest version. Browser caching significantly reduces server load and speeds up page loading for returning visitors. It enhances user experience, reduces bounce rates, and positively influences SEO ranking due to improved page speed.

Optimizing CSS and JavaScript files involves removing unnecessary characters from code, such as whitespace and comments, to reduce file sizes.

To optimize CSS and JavaScript files, here are some best practices:. Minify Files: Remove unnecessary characters, whitespace, and comments from CSS and JavaScript files to reduce file sizes. Concatenate Files: Combine multiple CSS or JavaScript files into one to reduce the number of requests.

Implement Asynchronous Loading : Use async and defer attributes to load non-essential scripts asynchronously. Smaller file sizes and reduced render-blocking resources lead to quicker page loads, reducing bounce rates and improving rankings. It provides an overall website speed score and identifies which pages perform optimally.

Learn how to measure your CWV report using GSC. While GSC gives you an overall perspective, Quattr delves deeper into website speed optimization. Quattr improves upon GSC by providing speed index metrics missing from GSC. It provides a comprehensive view of core web vitals and other important speed metrics, helping you understand your website performance holistically.

Once you know what pages need improvement, it's time to drill down to the specifics of what's causing the slowdown. That's where Google PageSpeed Insights and Lighthouse come in. These tools precisely analyze what's causing the lag in website loading times.

They provide specific insights, such as code that may slow down your site, unoptimized images, or unnecessary redirects. These insights allow you to directly address the issues harming your website's speed. Next, you should start fixing the issues based on your findings.

Once you have fixed the issues, you should validate these improvements through the Google Search Console. Return to Google Search Console and re-run the tests to ensure the issues are properly addressed.

If not, then follow the steps again to improve your website speed. Website speed optimization is an important part of any website's overall performance. Following the best practices can help you improve your website's speed and user experience.

However, with the tools like GSC, you can't get a comprehensive view of your website performance. This is where Quattr's capabilities shine.

Quattr underscores the most significant opportunities to enhance your website speed by providing a comprehensive and prioritized audit list. It provides you with a unique perspective on your search competitors' website speeds, allowing you to gauge your performance against theirs effectively and make necessary improvements.

Quattr's precise and actionable recommendations guide you from where you are to where you should be—without squandering crucial resources. Regular website speed tests are essential for ensuring optimal performance and user experience. Conduct a website speed test at least once a month or after significant content updates or design changes.

If your site experiences heavy, fluctuating traffic, consider weekly tests to ensure a smooth user experience. Yes, enhancing page speed directly results in faster website loading.

They all contribute to faster data delivery, decreased bounce rates, and improved user experience. Both website speed and quality content are important for SEO.

Quality content is important, as it can attract visitors to your website and encourage them to stay. However, if your website is slow, visitors may leave before they even have a chance to read your content.

To achieve faster loading times, you must focus on various aspects. Optimizing these areas enhances user experience, reduces bounce rates, and boosts SEO rankings. James Gibbons is the Senior Customer Success Manager at Quattr. He has 10 years of experience in SEO and has worked with multiple agencies, brands, and B2B companies.

He has helped clients scale organic and paid search presence to find hidden growth opportunities. James writes about all aspects of SEO: on-page, off-page, and technical SEO. Quattr is an innovative and fast-growing venture-backed company based in Palo Alto, California USA.

Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth.

Growth-driven brands trust Quattr and are seeing sustained traffic growth. Test drives are a live demo with an analysis of some of your top pages. Generate comprehensive outlines for all types of pages quickly and share briefs with copywriters to scale content production.

Create SEO-friendly H1 headings in minutes and drive traffic to your website. Discover hundreds of relevant keywords in seconds with our free AI keyword research tool.

Our AI SEO platform will analyze your website and provide you with insights on the top opportunities for your site across content, experience, and discoverability metrics that are actionable and personalized to your brand.

No credit card needed. Share your details below to start a 2-week free trial. Access all Content AI functions for up to 10 AI-scored URLs. Let our AI handle the hard work! AI SEO Suite Content AI Pricing Resources.

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Registration is open - Circadian rhythm sleep quality, Instructor-led Online SSpeed - Elasticsearch Black pepper extract for enhancing absorption March Speed optimization techniques Solr tecchniques April - OpenSearch in May. See techniquse classes. Research ooptimization that the amount of time Speec user will wait before losing focus is roughly from 0. If your website takes longer than that to display important information, the user will lose focus and possibly close the browser window. Websites that are faster will have lower bounce rates, higher conversion rates, higher ranking in organic search, and, of course, they will have an overall better user experience. Speeed slow website slows down the whole business's success. It affects every Fat oxidation process of your sales optimizatino Google optimizqtion, user experience, conversions, and Black pepper extract for enhancing absorption KPIs Skill Refinement Sessions from a slow site speed. And the catch is that you need to monitor and improve site speed on a continuous basis. The good news is, while actual implementation may differ, most performance optimization principles and techniques are more or less the same, no matter what website type or platform you have. It deals with images, frontend and backend code, caching, hosting, third-party modules, and so on.

Speed optimization techniques -

The negative side of the image use is that they are usually large files that slow down a website. The best way to reduce the image size without compromising its quality is to compress images using such tools as ImageOptim , JPEGmini , or Kraken.

The procedure may take a bit of time but it's worth it. Reduce the number of plugins Plugins are common components of each website. They add specific features suggested by third parties. Unfortunately, the more plugins are installed, the more resources are needed to run them.

As a result, the website works slower and also security issues can appear. As time passes, the number of plugins grows, while some of them may not be used anymore. We recommend checking out all the plugins you have installed and deleting unnecessary ones.

First, run the performance tests on your page to find out which plugins are slowing down your website. Not only does the website speed depend on the number of installed plugins but also on their quality. Try to avoid plugins that load a lot of scripts and styles or generate a lot of database queries.

The best solution is to keep only the necessary ones and ensure that they are kept up to date. Minimize the number of JavaScript and CSS files If your website contains a lot of JavaScript and CSS files, it leads to a large number of HTTP requests when your website visitors want to access particular files.

If you reduce the number of JavaScript and CSS files this will undoubtedly speed up your website. Try to group all JavaScript into one and also do so with all CSS files.

This will reduce the overall number of HTTP requests. There are a lot of tools to minify HTML, CSS, and JavaScript files quickly. For instance, you can use WillPeavy , Script Minifier , or Grunt tools. Use website caching In case there are a lot of users accessing the page at one time servers work slowly and need more time to deliver the web page to each user.

Caching is the process of storing the current version of your website on the hosting and presenting this version until your website is updated. The approaches to website caching depend on the platform your website is developed on.

For WordPress for instance, you can use the following plugins: W3 Total Cache or W3 Super Cache. If you use VPS or a dedicated server, you can also set up caching under your general settings.

Implement Gzip Compression Gzip Compression is an effective way to reduce the size of files. It minimizes the HTTP requests and reduces the server response time. Gzip compresses the files before sending them to the browser.

On the user side, a browser unzips the files and presents the contents. This method can work with all files on your website.

You can enable Gzip on your website by adding some lines of the code or via a utility called gzip. Database optimization in CMS Database optimization is the an effective way to increase performance. If you use a content management system CMS packed with complex plugins, the database size increases and your website works slower.

For instance, the WordPress CMS stores comments, blog posts, and other information that take up a lot of data storage. Each CMS requires its own optimization measures and also has a number of specific plugins.

For Wordpress, for example, you may consider WP-Optimize. Reduce the use of web fonts Web fonts have become very popular in website design.

Unfortunately, the use of web fonts has a negative impact on the speed of page rendering. Web fonts add extra HTTP requests to external resources. The following measures will help you reduce the size of web font traffic: Use modern formats WOFF2 for modern browsers; Include only those character sets that are used on the site; Choose only the needed styles This message is provided by the hosting to browsers or search engines when the accessed content of a page no longer exists.

In order to detect and correct a error, you can use error detection tools and plugins. As we mentioned, additional plugins can negatively affect your website speed, so we advise running the resource through external tools for error detection.

If these dead links no longer bring any visits and thus never consume your server resource, then you may leave them as they are. If these pages still have some traffic coming, consider setting redirects for external links and fixing the link addresses for the internal ones.

Reduce redirects Website redirects create additional HTTP requests which negatively impact performance. We advise to keep them to a minimum or eliminate them entirely.

First, you should identify all redirects on you page by running a site scan. You can use Screaming Frog to quickly identify redirects. Research shows that the amount of time a user will wait before losing focus is roughly from 0.

If your website takes longer than that to display important information, the user will lose focus and possibly close the browser window. Websites that are faster will have lower bounce rates, higher conversion rates, higher ranking in organic search, and, of course, they will have an overall better user experience.

The bottom line is that slow websites will cost you money and will hurt your brand. On the other hand, making your web pages load faster will positively impact traffic, user retention , and sales. There are a number of reasons why your site load time might be lagging. It could be anything, but the most common factors are:.

But before you start troubleshooting to improve website performance, you need to test your page load time. You can learn more about page speed in our blog post about the key website performance metrics that can help optimize your site and improve user experience. Measuring specific metrics will let you compare your website performance before and after the changes, and will let you know if your changes are actually working.

There are many metrics that you can measure as the website owner, but I would suggest focusing on Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These three metrics are defined as Core Web Vitals by Google.

There are several solutions available that you could use to monitor Core Web Vitals metrics, such as our synthetic monitoring tool, Sematext Synthetics , or our real user monitoring software, Sematext Experience.

Learn more about how to check website speed the right way. If you want to see the two tools in action, check out the Experience docs or Synthetics docs.

Get Started Schedule a Demo. That means that you should aim to show some content to the user in under 3 seconds. If we assume that you decided to use the Core Web Vitals metrics as mentioned earlier, then these are the recommended thresholds that you should aim for:.

You can read more about what criteria Google used to arrive at these thresholds here. For example, you will need to have data for both desktop and mobile devices. The reality is that you will most likely need to do extra work to get the same performance on mobile devices, even when the metrics for desktop devices are well under the thresholds mentioned above.

But there are just as many ways you can improve the performance of your website. Here are some of them:. HTTP requests are used by the web browser to fetch different parts of the page, like images, stylesheets, and scripts from a web server.

Furthermore, browsers usually have a limit on the number of parallel network requests, so if you have many requests queued up, some of them will be blocked if the queue is too long. Your first step should be to eliminate requests that are simply unnecessary.

What is the minimum render time required for your website? Find that out, and load only the necessary external resources. You should remove any unnecessary images, JavaScript files, stylesheets, fonts, etc.

If you are using a CMS like WordPress you should remove any unnecessary plugins as they often load additional files on each page. Now that you have trimmed everything you could, the next step is to optimize the rest. You should look into compressing your CSS and JavaScript files.

Optimized websites often load all the required CSS and JavasScript in a single request for each. Sematext Experience can help you monitor and identify HTTP requests and resources that are loading slowly for your real users.

HTTP is the protocol that the browser uses to communicate with a remote web server. The HTML of your website, along with all other resources such as images, stylesheets, and JavaScript files are transferred using this protocol.

One way of solving this problem is reducing the number of requests. This is a good approach in any case. Fewer resources required to render your website is always going to result in faster page load times, but there is another way to avoid this overhead.

The details on how to do this will depend on the hosting provider you use. Among them is the ability to send multiple files at the same time, over the same connection.

This avoids the overhead of multiple requests. Many websites use graphics heavily. For example, websites sometimes use images with 2x or even 3x resolution so they are displayed well on high-density displays such as retina screens.

But if your users are not using a HiDP display, then you are just wasting bandwidth and increasing the load time for your visitors, especially if they are on slow mobile data connections. You can read this MDN guide for using responsive images correctly. Specifying multiple image sizes will allow the browser to select the appropriate image based on screen resolution.

Shopify has a good guide on how to do that. Make sure that you use the correct file type too! Use JPEG for images with lots of colors e. Serving static files can get tricky. Luckily there are services designed especially for this: Content Delivery Networks or CDN.

Caching stores copies of your site's files, minimizing the work needed for the server to generate and serve a web page to a visitor's browser. Caching your web pages can help with lowering Time to First Byte TTFB , by requiring the server to use fewer resources to load a page.

There are various ways to cache your web pages. You can do this at the server level, meaning that your host handles it for you. Another option is to use a caching plugin such as W3 Total Cache , which is a free WordPress plugin that makes caching your web pages quick and easy.

You can also take advantage of WP Rocket , a powerful caching plugin that will boost your loading time and optimize your PageSpeed Insights score and Core Web Vitals in just a few clicks. Another useful solution for your WordPress website is the free SiteGround Optimizer plugin that offers powerful caching technologies, such as dynamic caching, object caching, file-based caching, and other caching settings.

Browser caching is another form of caching you can leverage to improve page loading speeds. This technique enables the browser to store a variety of information, including stylesheets, images, and JavaScript files, so it doesn't have to reload the entire page every time a user visits it.

Similar to W3 Total Cache, WP Rocket is a powerful caching plugin you can use on your WordPress site. It employs page caching and cache pre-loading to optimize the speed of your pages, and create lightning-fast loading times. WP Rocket is a premium plugin, with a variety of pricing plans to choose from.

Browser caching is also offered by the free SiteGround Optimizer plugin and it's easy to use for both non-technical and experienced site owners alike. Your site is made up of CSS and JavaScript files. These scripts can load either synchronously or asynchronously.

Synchronously means that the files load one at a time, in the order in which they appear on your web page. With this method, when the browser encounters a script, it will stop loading other elements on the page until that file has been fully loaded first. Conversely, asynchronous loading enables multiple files to load at the same time, which can speed up the page's performance.

Setting this up involves eliminating render-blocking resources. If you're using WordPress, you could either use a combination of the Autoptimize and Async JavaScript plugins to take care of this task easily. You could also go for the most straightforward option and use WP Rocket.

The plugin includes three effective features to optimize CSS and Javascript files: Remove unused CSS, Load JavaScript deferred, and Delay JavaScript execution.

You only need to enable the options, and the plugin will take care of the file optimization. Another option is the free SiteGround Optimizer plugin. It includes many features for optimizing CSS and JavaScript files - CSS and JavaScript combination, deferring the loading of render-blocking JavaScript, and many others.

Optimizing the way your files load can help improve page loading speed. Similarly, so can minifying your CSS, JavaScript, and HTML code. This means removing unnecessary spaces, characters, comments, and other unneeded elements to reduce the size of the files.

Decreasing your files' sizes also makes it easier to combine them. The result is cleaner code, and leaner web pages that load faster. Of course, combing through every line of code for each of your site's files isn't exactly efficient.

Instead, you can minify your CSS, JavaScript, and HTML with a free plugin: Autoptimize instead. This popular plugin makes it easy to aggregate and minify your scripts and styles automatically:. Considering the wide variety of features and settings it offers, configuring this plugin can be a bit overwhelming at first.

To make your job easier, feel free to check out this guide on how to set up Autoptimize on your website. To save yourself some time and effort, you can try the SiteGround Optimizer plugin which offers effective minification feaetures among other things. You can enable HTTML, CSS, and JavaScript minification in one click to make your files more lightweight.

It does this by hosting and delivering copies of your site's static content from servers located across the globe. A CDN works with, rather than in place of, your host.

In addition to the server that hosts your primary website, you can leverage a CDN to distribute copies of your site's files among strategically-chosen data centers. This can maximize performance , by reducing the distance data requests have to travel between browsers and your host's servers.

By loading the content for a web page from a server close to each visitor, a CDN helps reduce network latency and produce lower TTFBs. You have a variety of CDN options to choose from , one of which is opting for a host that provides a CDN you can enable it directly from your own dashboard.

Not all plugins are created equal. Having too many plugins on your site can cause unnecessary bloat that slows it down. Additionally, plugins that are outdated or aren't well maintained can pose a security threat , and even introduce compatibility issues that hamper performance.

Therefore, it's a smart idea to minimize the number of plugins you use on your WordPress site. Of course, one of the easiest ways to do this is by disabling and deleting any plugins you don't currently use.

Websites are critically tecgniques for a business because tfchniques create a positive or techniuqes impression optimizagion your Speed optimization techniques, goods, services…image of your brand. And as we know optiimization are visited even though Gut health actual purchase can be made in store. Therefore, a website should be user-friendly, intuitive, and easy to navigate. Moreover, it should be optimized for various kinds of mobile devices and site traffic. Actually, speed is a critical element of running a successful website and should always be a priority for website managers. Faster loading websites benefit from better user engagement, higher conversion rates, higher SEO rankings and much more.