Blue spots indicate cold areas. Visitors either scrolled quickly past the content or exited the page. Green denotes the areas in between the hot and cold areas of the site. They have no reason to scroll. Looking more closely at individual areas of your scrollmap can reveal more insights.

Here, we have a little green at the top of the screenshot, followed by an ocean of blue. You can run heatmaps, scrollmaps, confetti maps, overlay reports, list reports, and other snapshots with Crazy Egg, but you also have to do something about the results.

Here, we have a screenshot of a sidebar element with links to individual guides. Here are some actions you could take based on this observation:.

Check out this video I made to caution businesses against redesigning their websites. I offer an attractive alternative that can help optimize conversions and reduce your headaches.

Priorities are essential when you start to improve the user experience. Often, the most important pages are your homepage, landing pages, sales pages, about page, and contact page. But the most valuable page to update varies from one business to another. Focus on one area at a time. Will it take time?

People often think of customer service in terms of that number you call when a product arrives damaged at your home. But customer service is an important component of the user experience. On the Crazy Egg website, we have an extensive help section.

There are FAQs, video demos, and more to help our customers find answers to their questions. It might seem like a simple thing, but it saves our customers from having to call or email us with questions they can answer on their own. Recordings complement the reports we provide by helping you understand blockages.

You can see how far users get in filling out the checkout forms. If you notice that users balk during a particular part of the process, you can look into the issue more deeply to discover the root of the problem.

Consider how much more revenue you could drive by improving user experience and ushering more customers through the checkout process.

If you adopt those same priorities, UX will become more clear. Start with these building blocks, combining Crazy Egg tools with other customer data to figure out what you need to change or test to improve user experience. See how our visual reports work. Ease of use is a common expectation for a site to be considered well designed.

Over the past few years, we have been used to…. Big mistake. A one-second delay in page load time yields: Your site taking a few extra seconds to…. A heatmap is an extremely valuable tool for anyone with a website. Heatmaps are a visual representation of crucial website data.

With just a simple…. We share the 3-step process for the website usability testing we recommend to our customers, plus the tools to pull actionable insights out of the process. Hotjar is a great tool for website optimization, but some marketers may need something a little different.

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. User Experience Design or UX design is the process for improving the satisfaction of your website visitors by making your site more usable, accessible, and….

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly?

When visitors land…. The door outside my office reads: PUSH. Guess what? Thanks, HR team. Over , websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.

Skip to content. Share on: Twitter LinkedIn Facebook. The Importance of Improving Your User Experience UX UX Generalists VS User Experience Specialists How to Improve User Experience and Get More Conversions How to Use Crazy Egg Tools to Improve UX What Is User Experience?

Start using our tools to improve your UX The Importance of Improving Your User Experience UX When you improve user experience, you help guide your website visitors through the conversion funnel. The conversion funnel turns prospects into leads and leads into customers. Why is User Experience Important?

Separate CTAs Many websites put more than one CTA right next to or on top of another. Gain a deep understanding of how people are navigating and clicking The best way to improve user experience is to understand user behavior. Identify potential design changes and improvements so you can start testing You can run heatmaps, scrollmaps, confetti maps, overlay reports, list reports, and other snapshots with Crazy Egg, but you also have to do something about the results.

Here are some actions you could take based on this observation: You could shorten the list to determine whether you improve the user experience by concentrating flow through your website and reducing choices.

You could figure out which guides are getting the most clicks, and reorder the list so that the most popular ones go to the top of the list. Optimize the most important pages Priorities are essential when you start to improve the user experience.

I care about my prospects and customers. I want them to enjoy interacting with my website and team. Make your website better. Free day Trial.

That's the real challenge. How can you do it and ensure you're meeting your users' needs in the channels that are most convenient to them, while helping them achieve their goals?

The first thing we need to understand is that end-user expectations are the most important element to building a good app. They bring their first-hand experiences and expectations to your business, and good or bad, nothing is more powerful than business-user advocacy.

Do you imagine that when the dev team showed the project manager V1. Of course not. What do data entry users care about design?

Turns out, quite a bit actually. When designing something for B2B or B2C, we want to help them get what they need to get done, but make the process simple and intuitive. The reasoning behind it is simple: why should someone adapt to something new if it is not better?

Having someone on your side that can share previous experience and explain benefits and possible improvements is an excellent way to start gaining attention from business sponsors.

If you understand the business and can discuss and introduce some pain-points, you are ready to start moving towards success. To design great apps, you must understand the pains and needs of the end-user.

Sit down with them and observe all the steps they take to complete a task. Analyze how they work. And then, structure what you observe so that you can use it as productive inputs.

Also, ask questions. Open questions will help you get more context, so avoid "yes or no" answers. You should leave this interview having clearly framed out the problem, and having identified a starting question that will lead the project you're working on.

For example, imagine your client wants to make the process for expense submission easier. Sketch the current process on a piece of paper and, together with the users, identify how you can make the process more productive.

Which steps should you add or remove? How can you make the existing steps efficient? This way, not only will you understand the process better and provide better-informed inputs for the solution, but the users will start to picture the end-result and identify whether it meets their expectations.

Once everyone is satisfied, you're ready to create the prototype. You can learn more about this process in Going for the Clickable Prototype: New Adventures in Lo-Fi. Once you enter the prototyping phase and have actual working prototypes, you should test them with real users to gather their feedback.

Preferably, this should include some of the very same users who provided the initial input. With their feedback, you can go back to the lab and iterate. But, to do this accurately, it's vital that right from the beginning, you make your audience comfortable with providing real and honest feedback from someone other than yourself and your team who will offer a subjective opinion.

Today, rapid application development tools can help you accelerate this process even more. Low-code solutions, for example, provide a visual-based, integrated development environments IDEs that allow developers, and in some cases, citizen developers, to design and develop software applications faster and with minimal hand-coding.

With a low-code platform , you can quickly transform your prototype into a fully working application. You can move from scoping and planning, to development and iteration often in weeks instead of months.

When IT gives it the green-light, taking it live can be as simple as a single click. Improving user experience starts with creating the right level of engagement between everyone involved, including your users.

In the process described above, the ultimate goal is to make the adoption process simpler, and have everyone excited and committed, and embracing the technology, as soon as possible. So, listen and observe and keep on improving and challenging them to achieve their tasks, goals, and desires.

If you're interested in learning more about how you can transform your users and customers' experience with a low-code platform, check out the webinar Transform Customer Experience Like a Digital Disruptor.

Carlos Candeias is a Senior Engagement Management with a passion for football and bodyboard. He's also interested in management, business analysis, and cultural diversity. His career has covered all aspects of software and product management, giving him unique insights into the inner dynamics of several industries.

As a proud member of the OutSystems family, he provides guidance to customers, helping them to improve, adapt, and accelerate their go-to-market strategy by adopting low-code as their main driver for innovation and business transformation. By submitting this form you consent to the processing of your personal data by OutSystems as described in our Terms and our Privacy Statement.

OutSystems Blog Dev Zone All Articles Perspectives Dev Zone Engineering. Dev Zone 6 Steps to Improve User Experience: Embracing Your End-Users Carlos Candeias - January 30, - 9 min read.

The OutSystems Build for the Future Hackathon is Back Join us in September and get hands-on experience with OutSystems Developer Cloud, support a non-profit, and amplify impact. It was in the midst of this new reality that user experience UX gained prominence.

A great example of speedy load is Barnes and Nobles. No matter what device your own Barnes and Nobles loads quickly. Taking the extra caution to load some important elements first so that you know that the content is on its way.

See for yourself. Your customers are already accustomed to following visual cues to determine which content is important to them. Calls to actions CTAs that are clearly marked with an action word enable your website users to more easily navigate your site and get exactly what they want in the location they expect to find it.

In creating buttons for your website you should think about color and the psychology of color. Different colors evoke different messages. Think about the message that you want to evoke for a user trust, experience, intelligence and choose your colors wisely.

A second thing to consider is the actual words you use for your buttons. The words should include a verb or an action word that excite the user to do something. Choosing the right words or psychological triggers is highly determined by the level of emotional identification that word prompts.

No emotional connection means no action. So make your words bold, time sensitive and action-oriented. A great example of the good use of calls to action is WUFOO. The company's entire page is action-oriented and uses buttons to encourage the user to go to the next step.

At the end of the page, you'll see the use of time-sensitive language like "Sign Up Now" and action-oriented language like "Get Started. When you add a link to any page, you're saying you want the user to click there.

Make sure links are easily identifiable by visual cues. Underlined text and differently colored text draws the attention of the reader and lets him or her know this is a link to be clicked on.

In a study done by Karyn Graves, she shows that the regular web user sees blue and underlined text as links and knows to click on them.

Exploiting user expectations and what they already know about using the web is tantamount to success. When it comes to hyperlink differentiation, you do not need to reinvent the wheel. Sticking to convention can be your best ally here.

A simple way to test how effective your links are is to blur and remove the color from the design and see what stands out. When hyperlinking, also stop to think about the length of the hyperlink. The longer the link titles the more easy to identify they are. For example: "To check out the GE Website click here.

This will make your propositions more attractive and enable your user to get all the information they need. Additionally, you do not have to go the traditional route with a simple circle.

With tons of cool icons out there, you can also get creative with your bullet and help the reader further with images that represent your point. Why do this? Because it forces you to isolate the most important points you're trying to make without getting caught up in terminology or specifics.

One great example of non-conventional bullets comes from One. On this page, they use icons as bullets to highlight their accomplishments in a way that is easy to read. Also, notice the white space surrounding the bullets that allow you to focus on each section.

People across the Internet are getting smarter and faster at judging company websites before deciding if they want to browse the site further. When they first visit your site, they can easily pick out a generic stock photo they've already seen elsewhere or that resembles the non-personal style of stock photography.

Using stock photography can decrease trust and also stand out as generic and non-unique. Unfortunately, these associations carry over to your business as well. In a case study done by Spectrum, Inc.

of Harrington Movers, a New Jersey and New York City moving company, they were able to increase conversion on a page by simply replacing a stock photo with an image of the actual team of movers. They got the same increase in conversion and confidence to the page by adding a picture of their actual moving truck versus the stock photo.

Read the full study here. Bottom line? While stock photography can be high quality, it fails to create a connection between the user and the brand. When designing something for B2B or B2C, we want to help them get what they need to get done, but make the process simple and intuitive.

The reasoning behind it is simple: why should someone adapt to something new if it is not better? Having someone on your side that can share previous experience and explain benefits and possible improvements is an excellent way to start gaining attention from business sponsors.

If you understand the business and can discuss and introduce some pain-points, you are ready to start moving towards success. To design great apps, you must understand the pains and needs of the end-user.

Sit down with them and observe all the steps they take to complete a task. Analyze how they work. And then, structure what you observe so that you can use it as productive inputs. Also, ask questions. Open questions will help you get more context, so avoid "yes or no" answers.

You should leave this interview having clearly framed out the problem, and having identified a starting question that will lead the project you're working on. For example, imagine your client wants to make the process for expense submission easier. Sketch the current process on a piece of paper and, together with the users, identify how you can make the process more productive.

Which steps should you add or remove? How can you make the existing steps efficient? This way, not only will you understand the process better and provide better-informed inputs for the solution, but the users will start to picture the end-result and identify whether it meets their expectations.

Once everyone is satisfied, you're ready to create the prototype. You can learn more about this process in Going for the Clickable Prototype: New Adventures in Lo-Fi. Once you enter the prototyping phase and have actual working prototypes, you should test them with real users to gather their feedback.

Preferably, this should include some of the very same users who provided the initial input. With their feedback, you can go back to the lab and iterate.

But, to do this accurately, it's vital that right from the beginning, you make your audience comfortable with providing real and honest feedback from someone other than yourself and your team who will offer a subjective opinion.

Today, rapid application development tools can help you accelerate this process even more. Low-code solutions, for example, provide a visual-based, integrated development environments IDEs that allow developers, and in some cases, citizen developers, to design and develop software applications faster and with minimal hand-coding.

With a low-code platform , you can quickly transform your prototype into a fully working application. You can move from scoping and planning, to development and iteration often in weeks instead of months. When IT gives it the green-light, taking it live can be as simple as a single click.

Improving user experience starts with creating the right level of engagement between everyone involved, including your users. In the process described above, the ultimate goal is to make the adoption process simpler, and have everyone excited and committed, and embracing the technology, as soon as possible.

So, listen and observe and keep on improving and challenging them to achieve their tasks, goals, and desires. If you're interested in learning more about how you can transform your users and customers' experience with a low-code platform, check out the webinar Transform Customer Experience Like a Digital Disruptor.

Carlos Candeias is a Senior Engagement Management with a passion for football and bodyboard. Your homepage is supposed to show visitors a map of the world i. Another reason website visitors might have a hard time finding what they need is invisible or unclear navigation.

Avoid these mistakes to increase the chances of web visitors finding what they need and ultimately converting. Learn other common website navigation mistakes to avoid. Subscribe to the SiteTuners Weekly Email. A significant portion of your visitors will use on-site search. The good news is those who do search are typically late stage visitors and are more likely to make a purchase.

Review your search results and do regular audits. People make mistakes, and web users are bound to mistype things. Make sure your search engine has some level of fault tolerance.

Users should be able to recover from minor errors. Too many choices tire the brain and can lead to decision paralysis. Language plays a big role in getting visitors to immediately like and trust your website.

Your homepage should very quickly communicate what you do and what your value proposition is. Prioritize clarity to ensure that your visitors know right away that your website is going to get their pain points addressed.

Your visitors are more likely to feel good about your website if the messaging sounds friendly and personable. Pay attention to how the messaging on your website is likely to come across to your visitors. It can spell the difference between web visitors feeling comfortable transacting with you and them going to your competitor instead.

This post was originally published in March and has been updated for comprehensiveness. Grow Your Business Exponentially with Proven Conversion Rate Optimization Expertise.

Understand that Not Everyone is Ready to Buy There are visitors who know exactly what they need. The problem is most websites suffer from the greedy marketer syndrome. You can use the AIDA model to do this: Sources of Web Visitor Information Understanding your visitors is key, and there are different ways you can learn about them: Quantitative Quantitative data lets you see and understand what visitors are doing.

You can gain insights by looking at the following, for example: Keywords The keywords people are using to get to your site can tell you how far along they are in the customer journey.